Lo que harás
The role
We're looking for someone to own all new paid customer acquisition — the person who turns our brand into growth.
What You'll Own
- All paid channels: Meta, Google, TikTok, YouTube, programmatic
- Performance creative strategy and testing infrastructure
- CAC optimisation across France, UK, Germany, and Spain
- Attribution and acquisition analytics
- Referral program growth (with Lifecycle Lead)
- First media buying hire (within 6 months)
- Monthly paid spend scaled from €50K → €150K+ at CAC ≤ €85
- UK market launched on paid (May 2026) at CAC ≤ €90
- Creative testing engine running: 20+ new creatives/month, sub-48h launch velocity
- Attribution framework that actually reflects cross-channel reality
- You've personally managed at least €100K+/month in paid media (Meta + Google minimum)
- You've scaled DTC or subscription acquisition in Europe — you know what works here, not just in the US
- You can build dashboards and work directly in ad platforms — strategy without execution doesn't cut it here
- You think in CAC/LTV math, not reach and impressions
- You're a player-coach: you can build the playbook and run the plays yourself
- Health, wellness, or regulated consumer experience
- Multi-market EU scaling (FR, UK, DE, ES)
- Experience using UGC/influencer content in paid
- Familiarity with attribution tools: Triple Whale, Northbeam, Adjust, AppsFlyer
- Full ownership of acquisition from day one
- Direct line to the CEO
- €50K → €400K+ monthly spend trajectory in 18 months
- Building something that genuinely matters — preventive health for everyone
- Rigor without ego: Audits, science, and code all deserve the same high bar.
- Radical ownership: Feedback loops are short; everyone contributes to building the best version of Lucis.
- Velocity over perfection: We ship daily and prefer a good decision today over a perfect one next week.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.