The Challenge
LOFT is a modern women's fashion brand owned by KnitWell Group, looking to scale retention marketing across email, SMS, and direct mail. You'll own campaign execution that drives customer lifetime value and re-engagement—a high-visibility role in a fast-paced retail environment.
Your Mission
Execute 100% of planned retention campaigns across email, SMS, and direct mail with zero launch errors
Build mastery of the ESP platform and LOFT's segmentation strategy; produce accurate daily/weekly channel performance reports
Establish cross-functional alignment with CRM, Creative, Merchandising, and Analytics on calendar, briefs, and QA processes
Identify and test 2-3 optimization opportunities (timing, copy, segment) to improve click-through or conversion rates
Own end-to-end workflow for 50+ campaigns; demonstrate measurable improvements in retention metrics (email open rate, SMS conversion, reactivation rate)
Lead segmentation strategy refresh with CRM and Analytics; propose and test 3+ new audience splits based on purchase behavior or lifecycle stage
Partner with agencies and internal teams to launch 2-3 new engagement programs (e.g., loyalty-triggered campaigns, win-back series)
Mentor junior team members or interns on campaign best practices; document playbooks for email, SMS, and direct mail workflows
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track campaign engagement and optimize send times, subject lines, and segment performance.
SMS Conversion Rate & Opt-In Rate
Measure SMS-driven transactions and ensure compliance; maintain healthy list growth.
Customer Retention Rate
Monitor repeat purchase rate and reactivation success from retention campaigns.
Direct Mail Response Rate & ROI
Track mail piece performance and cost-per-acquisition versus digital channels.
Campaign Launch On-Time Rate
Execute 100% of planned calendar with zero missed deadlines or QA failures.
Tools & Stack
Your Team
Your Manager
Not specified (likely Digital Marketing Director or VP Growth)
Current Team
Cross-functional: Creative, CRM, Brand, Merchandising, Analytics, Loyalty/Credit, Agencies
New role or backfill not specified
The Package
Salary
$50K-$53K
Remote
Hybrid with required in-office days at LOFT NYC headquarters
Benefits & Perks
Company Intelligence
LOFT is a women's fashion brand (part of KnitWell Group) creating modern, feminine, versatile clothing. They focus on empowering women's confidence and self-expression through everyday style. The brand operates with a culture of giving back and supporting employee development.
Customers
Women seeking confident, accessible modern fashion
Culture
Fast-paced, detail-oriented, test-and-learn mentality; emphasis on collaboration and employee growth
Is This Role For You?
- You love owning retention campaigns end-to-end and seeing direct impact on customer lifetime value and repeat purchases
- You're detail-obsessed and can juggle email, SMS, and direct mail workflows without dropping the ball
- You thrive in cross-functional environments and can build alignment with creative, merchandising, and analytics teams
- You're data-driven and turn performance insights into action fast; you test, measure, and optimize relentlessly
- You have 1-2 years of digital marketing experience and are comfortable with ESPs and CRM platforms
- You want remote-first or fully remote—this is on-site/hybrid with required NYC office days
- You're not comfortable with high-volume campaign execution or detailed QA processes; fast-paced operations aren't your jam
- You lack hands-on experience with email or SMS marketing platforms; this role requires ESP fluency from day one
Interview Process
Phone Screen
Hiring manager discusses background, digital marketing experience, and fit for retention/multi-channel role
Skills Assessment or Case Study
Likely a campaign scenario, email/SMS optimization exercise, or project management simulation
Stakeholder Interview
Cross-functional conversation with CRM, Analytics, or Creative leads to assess collaboration style
Final Manager Interview
Deep dive on motivations, retention marketing knowledge, and alignment with team culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.