Influencer Marketing Manager

Job Title:

Influencer Marketing Manager (TikTok Shop Focus)

Type:

Full-time

About the Role

Leading Chinese beauty brand is looking for a hands-on Influencer Marketing Manager to help us scale our TikTok Shop business in North America. This role has a clear path to grow into a full TikTok Shop role, but initially, your core mission is to drive sales through influencer partnerships at scale.

What You’ll Do

• Build and execute a large-scale influencer strategy on TikTok Shop to recruit, activate, and manage a high-volume creator network that drives significant sales growth.
• Segment and manage influencers by tier: identify high-value beauty creators for deep relationship management, and efficiently onboard smaller creators for volume.
• Approach, pitch, and recruit top-tier beauty KOLs — tell the Judydoll brand story in a way that excites and convinces them to partner.
• Own the full influencer relationship cycle: outreach, negotiation, content guidance, performance tracking, and long-term retention.
• Select and prioritize partnership platforms (TikTok first, with a view on Instagram/YouTube for cross-promotion where relevant).
• Work with internal teams to feed influencer insights back into product selection, promotions, and later, live streaming and operations.

What You Bring

• Existing beauty creator relationships in North America.
• Deep understanding of TikTok Shop and how to sell makeup through creator content.
• Proven ability to segment and manage influencers at scale — knowing who to nurture and who to automate.
• Strong storytelling skills: you can sell a brand vision and make creators feel invested.
• Real passion for and knowledge of color cosmetics.
• Willingness and capability to eventually grow into a full TikTok Shop owner (selection, promos, logistics, after-sales).
• Self-starter mentality — comfortable in a fast-moving, results-driven environment.

Bonus if You

• Have experience scaling a beauty brand on TikTok Shop from 0 to 1 in the US market.