The Challenge
LifeDNA is a fast-growing genomics-powered wellness brand with strong DTC and Amazon presence. You'll own the entire growth engine—from paid acquisition to repeat LTV—and be accountable for revenue, CAC, and profitability targets across all channels.
Your Mission
Audit current paid social, search, and Amazon performance; identify underperforming campaigns and quick wins
Establish baseline metrics for CAC, AOV, LTV, and ROAS; set Q1 targets aligned with company growth goals
Launch 3-5 structured creative tests across Meta and Google to improve CTR and conversion rates
Take full operational control of Amazon Seller Central; optimize PPC bids and identify top catalog expansion opportunities
Build and document repeatable playbooks for acquisition, activation, and retention that scale across channels
Improve blended CAC by 15-20% through creative testing, audience refinement, and channel optimization
Grow Amazon revenue 30%+ through PPC optimization, organic rank improvements, and new listing launches
Establish robust funnel analytics and weekly/monthly dashboards that drive decision-making and budget allocation
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across paid social, search, and Amazon; optimize toward target by channel.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid media; target 3x+ blended across channels.
Lifetime Value (LTV)
Measure total revenue per customer; optimize repeat purchase rate and AOV to drive LTV growth.
Average Order Value (AOV)
Track average transaction size; test bundling, upsells, and product recommendations to increase.
Amazon Contribution Margin
Balance PPC spend against profitability; ensure Amazon P&L remains healthy as you scale.
Tools & Stack
Your Team
Your Manager
Likely CEO or CFO (not specified)
Current Team
Not specified; assume small growth team or solo function
New hire to fill growth leadership gap
The Package
Salary
$180K-$250K base
Remote
On-site (location not specified; assume HQ-based)
Benefits & Perks
Company Intelligence
LifeDNA is a consumer DNA-powered wellness platform that personalizes nutrition, fitness, and skincare recommendations based on genomic science. Strong DTC presence with growing Amazon footprint. High-growth, data-driven, science-first culture.
Culture
Ambitious, data-driven, hands-on execution. Science-backed product. Direct-response marketing mindset.
Is This Role For You?
- You've managed $500K+ monthly ad spend in paid social and search at a DTC brand and can show concrete ROAS and CAC improvements
- You write ad copy yourself, run A/B tests, and obsess over creative testing—not just media buying
- You have hands-on Amazon Seller Central experience: PPC, listings, A+ content, and understand the ecosystem
- You think in funnels: acquisition → activation → retention → LTV expansion, and tie every tactic back to unit economics
- You're a brand marketer who delegates paid media to agencies; this role requires you to be in Ads Manager daily
- You lack e-commerce or DTC experience; CPG, B2B, or agency-only backgrounds won't have the instincts this needs
- You can't or won't touch Amazon; it's a core revenue pillar, not a nice-to-have
Interview Process
Screening call
Discuss growth background, paid media experience, and Amazon Seller Central track record; 30 min
Case study / live test
Present a past campaign—metrics, what worked, what you'd change; or live workshop on LifeDNA's metrics
Leadership conversation
Deep dive on strategy, growth priorities, team structure, and cultural fit with CEO/founding team
Offer and negotiation
Discuss compensation, equity, and start date
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.