The Challenge
LexisNexis is doubling down on organic visibility as generative AI reshapes search. You'll own their SEO and GEO strategy across owned channels while optimizing conversion funnels—building authority in both traditional search and AI-generated answers.
Your Mission
Audit current SEO/GEO performance across all owned properties; identify 20+ high-priority optimization opportunities
Define and socialize integrated SEO + GEO strategy aligned with RELX group standards
Establish baseline tracking, reporting dashboards, and KPI framework for organic performance
Launch first batch of content optimizations targeting generative AI indexation standards
Achieve 15-20% uplift in organic traffic through technical SEO and content prioritization
Increase brand visibility in generative AI responses (measured via branded query citations)
Deploy CRO testing framework; execute 8+ A/B tests on high-impact conversion pages
Establish governance structure with IT, product, and content teams; document digital platform best practices
KPIs You'll Own
Organic Traffic Growth
Month-over-month and YoY growth in sessions from organic search channels
Conversion Rate by Channel
Track acquisition-to-conversion funnel performance for organic traffic segments
Keyword Rankings (Core & Long-tail)
Monitor position changes for target keywords across branded, navigational, and commercial terms
GEO Visibility Score
Brand appearance and citation frequency in generative AI search results
CRO Lift %
Cumulative conversion rate improvements from A/B testing initiatives
Page Load Speed & Core Web Vitals
Monitor technical SEO health metrics impacting ranking and user experience
Tools & Stack
Your Team
Your Manager
Responsable Marketing Digital et Acquisition
Current Team
Design, content, and technical teams across owned channels
New role to strengthen digital and organic visibility teams
The Package
Salary
€45K-€55K base
Remote
On-site, Paris 15e (full-time CDI)
Benefits & Perks
Company Intelligence
LexisNexis is the global leader in legal tech, powering decision-making for legal professionals worldwide. Backed by RELX, they combine editorial expertise with advanced AI to build innovative solutions that advance rule of law globally.
Customers
Legal professionals, enterprises
Culture
Innovation-focused, responsible AI-first, collaborative (cross-group RELX initiatives)
Is This Role For You?
- You've shipped SEO/organic wins at B2B SaaS or enterprise scale—not just agency work
- You understand both traditional SEO rankings and emerging generative AI search dynamics
- You're comfortable owning CMS/e-commerce platforms end-to-end and can wrangle technical stakeholders
- You speak metrics: you live in Google Search Console, GA4, and conversion funnels
- You thrive in structured corporate environments with governance and compliance requirements (GDPR, accessibility)
- You've only worked in PPC, paid social, or agency-side SEO—this needs deep owned-channel expertise
- Generative AI and GEO feel like alien concepts; you're not curious about how search is changing
- You need remote work or flexibility; this is strict on-site in Paris
- You avoid technical conversations or won't partner deeply with IT/product teams
Interview Process
Phone Screen
Conversation with recruiter on your SEO background, GEO exposure, and interest in LegalTech
Hiring Manager Interview
Deep dive with Responsable Marketing Digital et Acquisition on strategy, KPIs, and team dynamics
Technical Assessment
Case study or live audit: analyze a website's SEO/GEO performance and propose 90-day plan
Stakeholder Round
Conversation with IT, product, or content lead to assess collaboration fit
Final Interview
Closing conversation covering compensation, start date, and team integration
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.