The Challenge
Leadtech Group runs a global app portfolio generating serious ad revenue. You'll own paid search campaigns across iOS/Android, managing eight-figure monthly budgets while balancing user acquisition with AdMob monetization—this is performance marketing at scale.
Your Mission
Audit and optimize existing Google UAC & W2A campaigns; identify 3-5 quick wins in creative mix and bidding strategy
Establish baseline KPI dashboard tracking pLTV, ROAS, CVR, and AdMob revenue impact across app portfolio
Run 2-3 controlled A/B tests on bidding models (Max Conversion Value vs. Ad Impression Value) and document learnings
Deliver data-driven creative brief to design/content team highlighting top-performing formats and hooks by placement
Scale top-performing campaigns by 30-50% while maintaining or improving ROAS and pLTV targets
Build predictive LTV model integrating ad monetization data; use to inform bid strategy and budget allocation
Develop hybrid monetization playbook: document which creative formats, placements, and user segments maximize both install value and long-term revenue
Launch and optimize 2+ new W2A campaign verticals; establish repeatable process for audience expansion and creative testing
KPIs You'll Own
pLTV (predicted Lifetime Value)
Core optimization target; balances short-term CPA with long-term monetization and retention.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on UAC and W2A campaigns; directly ties acquisition to business unit profit.
CVR (Conversion Rate)
Install-to-trial or click-to-install rate; early signal of campaign health and creative resonance.
ARPU (Average Revenue Per User)
Tracks monetization efficiency; tells you if acquired users are generating expected ad revenue.
CPA (Cost Per Acquisition)
Baseline efficiency metric for paid search; monitored daily to catch performance drift.
IPM (Impressions Per Mille) & CTR
Creative performance signals; help identify which assets win the UAC auction and drive clicks.
Tools & Stack
Your Team
Your Manager
Growth Lead or Head of Performance Marketing (not specified)
Current Team
Product, Data, Creative, and CRO teams; cross-functional collaboration required
New role to scale paid search operations
The Package
Salary
$55K-$75K base
Remote
On-site, France
Benefits & Perks
Company Intelligence
Leadtech Group operates a global portfolio of mobile apps with a focus on high-value user acquisition and ad-driven monetization. They manage large-scale paid search campaigns across iOS and Android, optimizing for both user quality and revenue generation.
Culture
Performance-obsessed, data-driven, detail-oriented; expects rapid iteration and proactive strategy development.
Is This Role For You?
- You've managed Google UAC or W2A campaigns at scale (7-8 figures) and know the bidding/creative levers cold
- You obsess over CVR, LTV, and ROAS fluctuations and can quickly translate data into campaign action
- You have hands-on AdMob experience and understand how UA feeds monetization streams
- You're comfortable in a fast-moving, cross-functional environment where you propose and test new strategies
- You want real ownership of budget and measurable impact on company growth and ARPU
- You're used to working in silos or need hand-holding on campaign strategy
- You lack practical experience managing large budgets or prefer brand/awareness marketing over performance metrics
- You're uncomfortable with on-site work in France or need remote flexibility
- You make decisions based on 'gut feeling' rather than data and A/B testing
Interview Process
Screening call
Discuss paid search experience, portfolio of campaigns managed, and scale (budget size, app verticals).
Case study / Campaign deep-dive
Walk through a live or past campaign: How would you optimize pLTV and ROAS? What would you A/B test first?
Technical knowledge assessment
AdMob setup, MMP event mapping, bidding strategies, creative analysis, and data interpretation.
Team interviews
Meet growth lead and cross-functional stakeholders; discuss collaboration style and initiative.
Final conversation
Expectations, culture fit, compensation, and on-site details.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.