The Challenge
A international digital transformation company is seeking a marketing apprentice to own their social strategy, event communications, and SEO optimization while pursuing a Master's in Digital Marketing. You'll work 2 weeks in-company, 1 week in classroom—real growth marketing exposure with structured education.
Your Mission
Launch and manage active LinkedIn and social media presence with at least 2 posts weekly; track engagement metrics
Audit current website SEO performance and implement 5+ optimization improvements; measure organic traffic lift
Set up CRM database structure and populate with 100+ qualified leads; establish lead scoring system
Design 3 commercial collateral templates (email sequences, one-pagers) and track conversion rates
Grow social following by 50% YoY; achieve 3%+ engagement rate across channels
Improve website organic traffic by 25%; increase page rankings for 10 priority keywords
Implement and track 5+ marketing KPIs (cost per lead, conversion rate, email open rate); report monthly
Execute 2 full event campaigns from strategy through lead follow-up; measure ROI and attendance metrics
KPIs You'll Own
Social Engagement Rate
Track LinkedIn and social media engagement (likes, comments, shares) as % of followers; target 3%+
Organic Traffic Growth
Month-over-month increase in website visitors from organic search; target 25% growth over 6 months
Lead Cost & Quality
Cost per lead acquired through marketing efforts and lead-to-customer conversion rate
Email Performance
Newsletter open rate and click-through rate; target 25%+ open rate
Event ROI
Revenue or qualified leads generated per event divided by total event cost
Tools & Stack
Your Team
Your Manager
Marketing Manager or Head of Marketing (unspecified)
Current Team
Marketing team composition not detailed; apprentice is new addition
New apprenticeship role, backfill unknown
The Package
Salary
€900-€2,100/month (43-100% of SMIC at apprentice rates)
Remote
On-site at company in Obernai (67) + 1 week/month classroom in Schiltigheim
Benefits & Perks
Company Intelligence
International digital transformation consultancy working with B2B clients on digital strategy and business growth. Partner company of Institut Européen de Formation, a 40-year-old CFA (apprenticeship training center) based in Strasbourg. Strong focus on practical, real-world marketing execution.
Customers
B2B clients undergoing digital transformation
Culture
Practical, results-driven; values hands-on learning and real business impact
Is This Role For You?
- You have a Bac+3 and are committed to pursuing a Master's in Digital Marketing (September 2026)
- You're fluent in English (written and verbal) and comfortable in international B2B environments
- You're eager to touch real marketing levers (SEO, CRM, social, events) from day one—not just theory
- You want a structured apprenticeship model that balances work experience with formal education
- You need full remote flexibility; this is 100% on-site with only 1 week/month for classes
- You're looking for a full salary role (apprentice rates are 43-100% SMIC, ~€900-€2,100/month)
- You don't speak English fluently or aren't comfortable in international/tech contexts
- You need to start before September 2026 or can't commit to a 2-year Master's program
Interview Process
Initial Screening
Review Bac+3 diploma, English proficiency, and motivation for Master's program
Technical Assessment
Discussion of digital marketing fundamentals, familiarity with marketing tools, SEO/CRM basics
Company Interview
Meet hiring manager at Obernai office; discuss real marketing challenges, team fit, and learning goals
IEF Orientation
Confirmation of Master's enrollment process and apprenticeship rhythm (2 weeks work/1 week study)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.