The Challenge
Industrial Service Solutions needs someone who can translate technical B2B offerings into compelling digital narratives. You'll own the full digital marketing stack—from LinkedIn strategy to paid campaigns—while building brand presence in a technical sector that demands credibility.
Your Mission
Establish consistent posting calendar across LinkedIn, Instagram, YouTube with baseline engagement metrics tracked in HubSpot
Audit and optimize existing website content in WordPress, implement SEO best practices for top 10 target keywords
Launch first paid social campaign (LinkedIn + Facebook) with $2K+ monthly spend, document ROI baseline
Create 8-12 pieces of original B2B content (blog, case studies, social assets) demonstrating industrial expertise
Grow LinkedIn followers 40%+ with 3%+ engagement rate; establish thought leadership through industry conversation participation
Achieve 25%+ YoY increase in organic website traffic through SEO optimization and content distribution strategy
Scale paid campaigns to $5K+ monthly spend with documented 3:1+ ROAS on social, 2:1+ on search
Build marketing dashboard in HubSpot with automated reporting on social, website, and campaign metrics; present monthly performance reviews
KPIs You'll Own
Social Engagement Rate
Track LinkedIn, Instagram, YouTube engagement as % of followers; target 2-4% for B2B industrial content
Organic Website Traffic
Monthly sessions and conversion rate from organic search; benchmark current state and drive 20%+ growth
Paid Campaign ROAS
Return on ad spend for social and search campaigns; maintain 2.5:1+ ratio to cover operational costs
Content Output & Performance
Number of published assets monthly with performance scoring; target 10+ pieces with >500 views each
HubSpot Dashboard Adoption
Stakeholder engagement with automated reports; track monthly active users and data-driven decisions influenced
Tools & Stack
Your Team
Your Manager
Marketing team lead or director (not specified)
Current Team
Shared marketing team; unclear if dedicated support roles exist
New role or backfill—structure undefined
The Package
Salary
$65K-$85K base
Remote
On-site, Houston, TX
Benefits & Perks
Company Intelligence
Industrial Service Solutions operates in the B2B industrial/manufacturing sector. The company seeks to strengthen digital presence and brand credibility in technical markets through data-driven marketing.
Is This Role For You?
- You thrive translating technical/complex products into clear, engaging B2B narratives
- You're comfortable owning full digital channels solo—content, paid, analytics, website maintenance
- You have 2-5 years B2B marketing experience with demonstrated HubSpot + WordPress proficiency
- You're data-obsessed and can connect campaign performance to business outcomes without hand-holding
- Industrial, manufacturing, or technical B2B sectors appeal to you—you understand the buyer journey
- You need remote flexibility—this is strict on-site in Houston
- You're a specialist (social-only, SEO-only, design-only); this role demands full-stack execution
- You lack hands-on B2B marketing experience; theory won't cut it here
Interview Process
Application
Resume, portfolio (social campaigns, website work, content samples), and cover letter addressing industrial B2B experience
Phone Screen
Hiring manager discusses HubSpot proficiency, WordPress experience, and approach to B2B content strategy
Technical Assessment
Likely portfolio review or task-based project (e.g., content calendar proposal, campaign optimization brief)
Final Interview
Team meeting with stakeholders; expect discussion of collaboration style and data-driven decision-making
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.