Digital Marketing Manager

We are seeking a

strategic and hands-on Digital Marketing Manager

to lead our multi-channel marketing efforts and drive measurable business growth. This role takes ownership of our digital presence end-to-end and is ideal for a marketer who can balance creativity with analytics.

Responsibilities:

• Own and optimize our website including web design, development and content
• Lead social media strategy and execution across multiple platforms, driving engagement and growth
• Plan, execute, and optimize ROI – focused digital campaigns
• Develop compelling content (visual and written) aligned with brand identity and monitor and analyze effectiveness of marketing content
• Manage and evolve brand positioning and consistency across all channels
• Execute email marketing campaigns and customer engagement strategies
• Oversee and optimize e-commerce platforms (e.g., Shopify) to drive conversion and revenue
• Analyze campaign performance and translate data into actionable insights
• Manage multiple campaigns simultaneously across a multi-channel environment

Qualifications:

• Bachelor’s degree in Marketing or a related field
• 5+ years of digital marketing experience
• Strong proficiency in web design and development
• Experience with AI tools and/or image editing software
• Proven success growing social media platforms and managing digital advertising campaigns with content creation
• Demonstrated ability to build and maintain strong brand identity
• Experience with email marketing platforms
• Familiarity with Shopify or other e-commerce platforms
• Strong analytical skills with the ability to interpret data and reporting
• Excellent project management skills with the ability to manage multiple priorities
• Data-driven mindset with the ability to turn insights into action
• Exceptional verbal and written communication skills and content creation skills