The Challenge
HomeSmart is scaling agent recruiting through digital channels, and they need a hands-on Digital Marketing Manager to own campaign execution, budget optimization, and pipeline contribution across paid search, social, and email. You'll translate brokerage pain points into high-converting acquisition campaigns with full visibility into cost-per-MQL and recruiting ROI.
Your Mission
Establish baseline performance dashboards tracking CPC, CPA, MQL volume, and pipeline contribution across all paid channels (Google Ads, Meta, LinkedIn, YouTube)
Audit and optimize existing paid campaigns for conversion efficiency; implement UTM governance and proper attribution tracking in HubSpot
Launch 2-3 persona-driven recruiting campaigns with A/B testing on landing pages, email subject lines, and audience segments
Build weekly reporting cadence with Director of Digital Marketing and cross-functional stakeholders on cost efficiency and recruiting impact metrics
Reduce cost-per-MQL by 15-20% through retargeting optimization, audience refinement, and conversion funnel improvements
Scale top-performing campaigns and allocate budget toward highest-ROI channels; achieve 25%+ quarter-over-quarter pipeline contribution growth
Execute and optimize email nurture flows within HubSpot; improve open rates and click-through rates by testing messaging and cadence
Establish quarterly optimization roadmap with paid media agencies and internal teams; document learnings and scaling opportunities for 2026 growth planning
KPIs You'll Own
Cost Per MQL
Track acquisition cost per marketing-qualified lead across paid channels to measure campaign efficiency.
Cost Per Acquisition (CPA)
Monitor final recruiting conversion cost to measure true ROI on digital spend.
Pipeline Contribution
Attribute recruiting pipeline value directly to digital campaigns to prove business impact beyond vanity metrics.
Conversion Rate (Landing Pages & Email)
Measure lead capture rate and email click-through rate to identify friction points and optimization opportunities.
Return on Ad Spend (ROAS)
Calculate revenue/pipeline value generated per dollar spent on paid channels.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing
Current Team
Brand & Communications, Visual Content, Marketing Operations (cross-functional partners)
New or backfill role TBD
The Package
Salary
$85K-$110K base
Remote
On-site, Scottsdale, AZ
Benefits & Perks
Company Intelligence
HomeSmart is a real estate brokerage platform scaling agent recruiting through data-driven digital marketing. The company is focused on turning brokerage pain points into measurable acquisition outcomes and pipeline growth.
Culture
Performance-oriented, hands-on, cross-functional collaboration
Is This Role For You?
- You've managed paid search and paid social campaigns at scale and can prove it with cost-per-lead and conversion metrics
- You obsess over attribution, UTM governance, and measuring pipeline impact—not just clicks or impressions
- You thrive in hands-on execution roles and love optimizing landing pages, email flows, and audience targeting for conversion
- You communicate clearly with non-marketing teams and can translate campaign performance into business value
- You're a brand storyteller looking for creative control; this role is execution-focused and content/brand voice are owned by another team
- You avoid diving into analytics, dashboards, and reporting—this role requires weekly reporting and performance obsession
- You need full remote flexibility; this is an on-site position in Scottsdale, AZ
Interview Process
Application & Screening
Apply via HomeSmartServices.bamboohr.com/jobs; initial conversation with Recruiting/HR
Portfolio Review
Share examples of campaigns you've optimized, including metrics (CPC, CPA, conversion rates, pipeline impact)
Director-Level Interview
Deep dive with Director of Digital Marketing on campaign strategy, optimization mindset, and approach to attribution
Cross-Functional Interview
Conversation with Marketing Operations and/or Brand & Communications on collaboration and execution style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.