The Challenge
Groupe Avant-Garde is the go-to wealth management and real estate powerhouse for French entrepreneurs, families, and high-net-worth individuals. You'll lead SEO strategy for a high-growth firm with serious budget and autonomy to shape organic visibility across a luxury services vertical.
Your Mission
Conduct comprehensive on-site SEO audit, identify quick wins, and prioritize top 20 high-intent keywords with conversion potential
Define and document editorial strategy aligned with search intent for wealth management, real estate, and family office services
Set up SEO tracking stack (GA4, GSC, rank tracking) with baseline metrics and monthly reporting cadence
Launch first batch of optimized content pieces (5-8) targeting priority keywords with internal linking structure
Achieve 30-40% YoY increase in organic traffic from high-intent, conversion-focused keywords
Implement and run 4+ A/B tests on high-traffic pages to improve conversion rates and lead generation
Build and deploy content automation workflows for recurring optimization tasks (internal linking, schema, metadata)
Scale content production to 15-20 optimized pieces/month while maintaining on-page quality standards
KPIs You'll Own
Organic Traffic Growth
Month-over-month and YoY increase in qualified organic sessions from target keywords.
Conversion Rate (Organic)
Percentage of organic visitors completing lead capture, consultation booking, or key conversion action.
Keyword Rankings
Number of keywords in top 10/20/50 for priority high-intent search terms.
Lead Volume & Quality
Monthly leads generated via organic channel segmented by service line (wealth management, real estate, family office).
Content ROI
Revenue or pipeline value attributed to organic content divided by content production costs.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Marketing or Growth
Current Team
Young, talented SEO/growth team (size not specified)
New growth-focused SEO leadership role
The Package
Salary
€55K-€75K base
Remote
On-site only, Greater Paris Metropolitan Region
Benefits & Perks
Company Intelligence
Groupe Avant-Garde is a premier family office, wealth management, and real estate services firm serving French entrepreneurs, family holdings, high-net-worth individuals, athletes, and content creators. The firm differentiates on deep domain expertise and exceptional service quality. They're in strong growth mode and actively recruit top talent across all functions.
Customers
Ultra-high-net-worth individuals, family offices, entrepreneurs, athletes, content creators
Culture
Meritocratic, entrepreneurial, fast-paced; values autonomy, ownership, and impact on decision-making; young and ambitious team
Is This Role For You?
- You've built and scaled organic traffic strategies from scratch; you own the full funnel from keyword research to conversion optimization
- You speak fluent SEO fundamentals—technical audits, site structure, semantic optimization—and can diagnose and fix complex crawl/indexation issues
- You thrive in high-autonomy environments where you shape strategy and have real budget to execute; you're comfortable moving fast and testing constantly
- You understand the wealth management and B2B services vertical (or learn it fast) and can connect organic strategy to sales outcomes and lead quality
- You're equally comfortable in a spreadsheet analyzing data and in a content strategy meeting debating messaging and user intent
- You're a pure link-builder or content volume player; this role requires strategic thinking on conversion and UX, not just traffic at any cost
- You want remote flexibility or flexibility on location; this is on-site, Paris-based, full-time only
- You need detailed playbooks and hand-holding; this firm values autonomy and expects you to define your own roadmap and processes
- You've only managed small, transactional SEO projects; this requires managing a team, owning a budget, and driving measurable business impact
Interview Process
Initial Screening
Phone/video conversation with hiring manager on SEO background, recent wins, and fit with autonomy-driven culture
Take-Home Assignment
SEO audit + strategy recommendation for a sample site; 2-3 hours max, focused on your diagnostic and strategic thinking
Deep-Dive Interview
On-site (Paris) panel with SEO lead, marketing leader, and exec; discuss your approach to content, conversion, automation, and team leadership
Reference Checks
Conversations with past managers/stakeholders on your impact, autonomy, and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.