The Challenge
Go With The Vibe is building a consumer app in TestFlight that transforms how people prep for events. You'll be the growth generalist working directly with the founder—testing content ideas, building social presence, and turning early users into advocates while the product finds product-market fit.
Your Mission
Launch and optimize 2-3 content pillars (TikTok, Instagram Reels, YouTube Shorts) targeting your event-prep audience with 10K+ impressions monthly
Build a TestFlight waitlist strategy and convert 500+ signups through organic social and referral mechanics
Test 5+ growth experiments (viral hooks, community challenges, creator collabs) and document learnings in a growth playbook
Establish baseline metrics: engagement rate, conversion funnel from social to download, and user retention curves
Scale content engine to 50K+ monthly social impressions with 3-5% engagement rate across platforms
Drive 2,000+ TestFlight installs and achieve 30%+ day-7 retention through iterative product-led growth loops
Launch 2 partnership or influencer campaigns that generate 10K+ qualified impressions each
Build repeatable content calendar and social strategy framework that founder can hand off or scale with next hire
KPIs You'll Own
Social Engagement Rate
Track likes, comments, shares, saves across TikTok, Instagram, YouTube as % of impressions; target 3-5%.
TestFlight Conversion Rate
Users who click link → complete signup → install app; aim for 15-25% conversion by month 6.
Day-7 Retention
% of users who open app again within 7 days of install; benchmark 25-35% for event-prep category.
Content-to-Download Attribution
Track which content pieces drive the most TestFlight signups using UTM parameters and surveys.
Cost Per Install (organic)
Time invested in content creation per user acquired; measure sweat equity vs. paid spend efficiency.
Tools & Stack
Your Team
Your Manager
Founder
Current Team
Early-stage founding team (exact size unknown)
New role—this is a core growth hire to validate product-market fit pre-launch
The Package
Salary
$20K-$28K base
Equity
Likely available but not mentioned—ask during interview
Remote
On-site only
Benefits & Perks
Company Intelligence
Go With The Vibe is an early-stage consumer app (Phase 1 TestFlight) solving event preparation. The founder is actively building and testing with real users, looking for someone to help validate product-market fit through content and community.
Customers
Early TestFlight users (pre-public launch)
Culture
Fast-moving, high-ownership, direct founder collaboration, creative freedom
Is This Role For You?
- You're comfortable with ambiguity—the product, audience, and channels aren't fully defined yet
- You create content natively (TikTok/Reels) or can learn fast; you speak Gen Z/millennial fluently
- You love testing scrappy ideas over perfectionism; shipping beats 10 iterations of polish
- You want to touch the entire funnel: content → awareness → conversion → retention, not just one channel
- You're energized by early-stage chaos and want to show up in-person to build with the team
- You need structure, clear processes, or a defined playbook on day one—this role is about inventing it
- You hate on-site work or need remote flexibility; this is on-site only
- You're looking for a stable, steady-state role; early-stage pivots and context-switching are constant
Interview Process
Initial chat with founder
30-min conversation about your growth thinking, content skills, and why early-stage appeals to you
Growth take-home challenge
Create a 3-5 piece content sample or growth strategy outline for a hypothetical event-prep audience
Founder deep dive
60-min working session: review your challenge, discuss product vision, and brainstorm first 90 days together
Reference check (optional)
Founder may reference past projects or collaborators to validate execution speed and ownership mindset
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.