The Challenge
GE HealthCare's Surgical Imaging unit needs someone to own digital transformation across multiple European markets. You'll drive customer engagement, optimize lead funnels, and prove ROI in a regulated healthcare space where precision matters.
Your Mission
Map current digital marketing performance across all zones; identify quick wins and baseline KPIs
Establish multi-channel campaign calendar (email, paid media, social, organic) aligned to regional business targets
Audit and optimize lead lifecycle—from capture to sales handoff—using Marketo and SFDC
Build stakeholder alignment with sales, clinical, and data teams on digital strategy roadmap
Launch and optimize 6+ integrated campaigns across regions; achieve target CPL and conversion rates
Scale lead nurturing workflows in Marketo; implement progressive profiling and behavioral segmentation
Deliver monthly performance dashboards (PowerBI) showing pipeline impact, ROI by channel, and forecast influence
Train local marketing teams on best practices; establish repeatable playbooks for campaign execution and reporting
KPIs You'll Own
Cost Per Lead (CPL)
Track paid media efficiency; aim to reduce CPL month-over-month while maintaining lead quality scores.
Lead-to-Opportunity Conversion Rate
Measure funnel health; target 15-20% of MQLs converting to SQLs within 90 days.
Campaign ROI by Channel
Calculate revenue influenced by digital campaigns; benchmark against company targets and historical benchmarks.
Email Engagement Rate
Monitor open rates, click rates, and unsubscribes; maintain >20% click-through on nurture sequences.
Marketing Automation Workflow Adoption
Track active lead flows in Marketo; ensure all segments receive targeted content based on behavior.
Tools & Stack
Your Team
Your Manager
Director or VP of Marketing (Surgical Imaging business unit)
Current Team
Cross-functional stakeholders: regional marketing teams, sales, clinical, data analytics, media agency partners
New role or backfill—likely expansion to support multi-market digital transformation
The Package
Salary
€55K-€75K base
Remote
Hybrid or flexible remote within France/listed countries; <10% travel; option to work from home office or GE HealthCare location
Benefits & Perks
Company Intelligence
GE HealthCare is a global leader in medical imaging, software, and healthcare solutions. The Surgical Imaging business unit serves hospitals and surgical centers across Europe with diagnostic and surgical visualization technologies. The company emphasizes 'the human touch'—combining technology with genuine healthcare impact.
Customers
Hospitals, surgical centers, medical professionals across multiple European markets
Culture
Innovation-focused, human-centered healthcare, collaborative cross-functional teams
Is This Role For You?
- You've run multi-channel campaigns (email, paid, organic, social) and can tie activity to revenue impact
- You're fluent in marketing automation platforms (Marketo preferred) and SFDC; dashboards and data don't scare you
- You thrive managing stakeholders across sales, clinical, and data teams—politics don't faze you
- You're based in France or comfortable relocating; hybrid work appeals to you
- You want to solve real healthcare problems with digital strategy, not vanity metrics
- You need 100% remote or won't commute to a GE HealthCare office in France
- You've only done brand awareness or top-funnel work—this role demands lead generation and conversion rigor
- You're uncomfortable with regulated industries or healthcare compliance requirements
- You prefer individual contributor work with minimal stakeholder management; this role is heavy on collaboration
Interview Process
Screening call
HR + hiring manager: 30 min on digital marketing background, Marketo/SFDC experience, and multi-market campaign examples
Case study / presentation
Walk through a past campaign: channel mix, audience segmentation, Marketo workflows, results, and ROI calculation
Manager interview
Director or VP of Marketing: 60 min on strategy alignment, stakeholder management, team dynamics, and 90-day plan
Cross-functional panel
Meet sales lead and data analytics lead: discuss lead handoff process, SLA expectations, and reporting framework
Final offer
Compensation, start date, onboarding plan, and integration with regional teams
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.