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Overview
We are seeking a highly skilled and experienced
Salesforce Marketing Cloud Development Lead
to oversee the design, development, and implementation of marketing automation solutions. In this role you will lead a team of developers and collaborate with cross-functional teams to deliver tailored solutions that enhance customer engagement and drive business growth. Your responsibilities will include managing the end-to-end development lifecycle for core marketing initiatives, lead flow processes, and data integrations within Salesforce Marketing Cloud. You will also ensure best practices in coding, testing, and deployment while staying up-to-date with the latest platform features and trends.The ideal candidate will have a strong background in Salesforce Marketing Cloud, including expertise in tools such as Journey Builder, Email Studio, Automation Studio, and AMPScript. Proficiency in SQL, HTML, and JavaScript is essential, along with a proven track record of leading development teams and delivering complex marketing solutions.
This role can be fully remote/virtual/work from home and you can be based anywhere in the US.
How You'll Make An Impact
- Lead the design, development, and implementation of Salesforce Marketing Cloud solutions, ensuring alignment with business objectives and marketing strategies
- Collaborate with internal marketing automation and technology teams to determine best path for Salesforce Marketing Cloud platform implementation
- Oversee the creation and optimization of marketing automation workflows using tools like Journey Builder, Email Studio, and Automation Studio
- Develop and maintain custom solutions using AMPscript, SQL, HTML, and JavaScript to enhance platform functionality
- Collaborate with cross-functional teams to gather requirements and deliver tailored solutions
- Ensure data integrity and seamless integration between Salesforce Marketing Cloud and other systems, such as CRM platforms and data warehouses
- Establish and enforce best practices for coding, testing, and deployment to maintain high-quality deliverables
- Stay updated on Salesforce Marketing Cloud features, trends, and industry best practices to drive innovation and continuous improvement
- Provide technical leadership and mentorship to the development team, fostering a culture of collaboration and professional growth
- Troubleshoot and resolve technical issues, ensuring the stability and reliability of marketing automation systems
- Maintain and document technical processes and procedures and provide seamless hand-off to business users to utilize
- Proven experience (5+ years ideally) working with Salesforce Marketing Cloud, including tools such as Journey Builder, Email Studio, Automation Studio, and Content Builder
- Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Developer, Marketing Cloud Consultant) are highly desirable
- Strong background in agile practices and associated tools
- Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders
- Ability to elicit requirements and translate to technical solutions that can scale across multiple business units
- Demonstrated ability to lead development teams and manage end-to-end project lifecycles
- Strong analytical and problem-solving skills, with the ability to troubleshoot technical issues and optimize performance
- Strong proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for developing and customizing marketing solutions
- Experience with data integration and APIs, including REST and SOAP, to connect Salesforce Marketing Cloud with other systems
- Familiarity with Salesforce CRM and its integration with Salesforce Marketing Cloud
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on marketing practices
Below are the
minimum core benefits
youâll get, depending on your job level these benefits may improve:- Medical/dental/vision plans, which start from day one!
- Life and accident insurance
- 401(K) and Roth options
- Tax-advantaged accounts (HSA, FSA)
- Educational expense reimbursement
- Paid parental leave
- Digital mental health services (Talkspace)
- Flexible work hours (availability varies by office and job function)
- Training programs
- Gallagher Thrive program â elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
- Charitable matching gift program
- And more...
- The benefits summary above applies to fulltime positions. If you are not applying for a fulltime position, details about benefits will be provided during the selection process.
Inclusion and diversity (I&D) is a core part of our business, and itâs embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.
Gallagher embraces our employeesâ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.
Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as âprotected characteristicsâ) by applicable federal, state, or local laws.
Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
Interested in this role?
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing â running A/B tests, building funnels, and scaling what works.