The Challenge
Fair Haven Community Health Care serves 165,000+ patients across 21 locations and needs someone to own their entire digital presence—from website management to social strategy to in-house design. You'll reduce vendor dependency, drive patient engagement, and help a mission-driven nonprofit reach underserved communities.
Your Mission
Audit current digital channels (website, social, email) and establish baseline performance metrics across all platforms
Create and publish a 90-day content calendar aligned with FHCHC's mission and key service offerings
Design and launch 3 targeted digital campaigns (staff recruitment, patient outreach, fundraising) with measurable KPIs
Set up analytics dashboards and reporting cadence with Director of Marketing to track engagement, traffic, and conversion
Grow social media followers by 40% and increase engagement rate by 50% through consistent, on-brand content
Redesign 5+ critical website pages (services, locations, hours, provider directories) to improve user experience and reduce support tickets
Reduce external design/photography vendor spend by 60% through in-house capability and streamlined workflows
Deliver monthly performance reports showing traffic trends, conversion metrics, and ROI on digital campaigns
KPIs You'll Own
Social Media Engagement Rate
Track likes, comments, shares, and follower growth across all platforms monthly to measure audience resonance.
Website Traffic & Conversion
Monitor monthly sessions, user behavior, and conversion funnels (appointments booked, volunteer signups, donations) via GA4.
Campaign Performance (CTR, Cost per Action)
Measure click-through rates and cost-per-acquisition for recruitment, patient outreach, and fundraising campaigns.
Content Production Velocity
Track number of assets created monthly (graphics, photos, web updates) and time-to-publish to measure operational efficiency.
Vendor Cost Reduction
Measure savings achieved by bringing design and photography in-house against baseline external spend.
Tools & Stack
Your Team
Your Manager
Director of Marketing and Communications
Current Team
Implied small marketing team; unclear exact size
New full-time role or backfill unknown
The Package
Salary
$55K-$75K base
Remote
On-site in New Haven, CT (Full-time)
Benefits & Perks
Company Intelligence
Fair Haven Community Health Care is a 54-year-old federally qualified health center (FQHC) serving 165,000+ patients annually across 21 locations in Connecticut. They provide primary care, specialty care, dental, and evidence-based programs regardless of insurance status. Mission-driven nonprofit led by a Board of Directors, many of whom are patients themselves.
Founded
1970
Customers
165,000+ annual office visits; underserved and low-income communities
Culture
Equitable, patient-centered, culturally responsive, mission-focused nonprofit healthcare
Is This Role For You?
- You're comfortable wearing multiple hats: strategy, content creation, design, analytics, and vendor management in one role
- You have 3+ years of digital marketing or content strategy experience and can prove it with metrics
- You're proficient in at least one design tool (Adobe, Canva, Figma) and comfortable with photography/basic videography
- You're mission-driven and excited to grow digital presence for a nonprofit serving vulnerable populations
- You need a dedicated design or social team—this is hands-on individual contributor work, not pure strategy
- You're uncomfortable learning new tools quickly or can't work independently with minimal guidance
- You expect remote flexibility; this is on-site only in New Haven, CT
Interview Process
Initial screening
Phone/video call with Director of Marketing to discuss digital background and mission alignment
Portfolio review
Present 3-5 examples of campaigns, social content, or design work with specific metrics/results
Practical task
Likely a small design or content brief to assess hands-on skills and brand sensibility
Team interviews
Meetings with Director of Marketing, IT/operations, and possibly clinical staff to assess collaboration and mission fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.