The Challenge
Scale a digital B2B lead generation platform for a profitable savings/retirement group. You'll own the full acquisition funnel, product roadmap, and direct P&L impact—reporting straight to leadership with real autonomy.
Your Mission
Audit and optimize current acquisition channels (SEO, SEA, affiliate) to identify quick-win conversion improvements
Define and implement 12-month acquisition strategy with clear CAC and ROI targets by channel
Establish baseline KPI dashboard and reporting cadence for leadership visibility
Map partner ecosystem and negotiate optimization opportunities with top 3 partnerships
Execute acquisition roadmap: launch 2-3 new channels or revenue diversification initiatives with measurable impact
Improve conversion funnel: deliver 15-25% uplift in lead quality and/or volume through continuous optimization
Build and onboard acquisition team member; establish performance framework and growth plan
Launch product improvements addressing top conversion blockers identified via analytics and user behavior
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track spend efficiency across all channels to ensure profitable growth
Lead Volume & Quality
Monitor quantity and qualification rate of leads generated, segmented by source
Conversion Rate (by funnel stage)
Measure performance across awareness, consideration, and conversion stages
Return on Ad Spend (ROAS)
Evaluate efficiency of paid channels against revenue impact
Partnership Revenue Contribution
Track revenue and lead volume from each partner, segment and negotiate optimization
Tools & Stack
Your Team
Your Manager
Director or VP of the digital subsidiary (report to leadership)
Current Team
1 direct report on acquisition; matrix collaboration with marketing, tech, and commercial teams
New role or expansion—acquiring your first dedicated team member
The Package
Salary
$70K-$100K base
Variable
Performance bonus included in total package estimate (~$30K variable)
Remote
On-site, Paris (ĂŽle-de-France)
Benefits & Perks
Company Intelligence
Everyware is a tech recruitment specialist firm placing talent. This role is with a profitable, established group in the savings/retirement sector, scaling a new digital B2B lead generation subsidiary with real growth potential and group backing.
Funding
Profitable (no venture funding structure mentioned)
Customers
B2B clients in savings/retirement advisory space
Culture
Dynamic, cross-functional collaboration; data-driven decision making; direct impact on business strategy
Is This Role For You?
- You've spent 7-10 years in performance marketing or lead gen, ideally in financial services or B2B SaaS
- You live and breathe CAC, conversion rates, and ROAS—you optimize obsessively with data
- You enjoy owning the complete picture: strategy, execution, partnerships, and product roadmap
- You thrive in roles with real P&L ownership and direct leadership visibility
- You want to focus on one lever only (SEO or paid)—this role is holistic acquisition strategy
- You prefer remote work or flexibility; this is 100% on-site in Paris
- You need heavy team infrastructure immediately; you'll be building incrementally with one hire
Interview Process
Initial call with Noe (Everyware recruiter)
Discuss background, acquisition experience, and interest in the role
Technical deep-dive
Case study or walk-through of past acquisition optimization project (metrics, approach, results)
Leadership interview
Meet the director or VP; discuss strategy, partnership management, and business vision
Final round (optional)
Meet team stakeholders (marketing, tech, commercial) or discussion of first 100 days plan
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.