The Challenge
Sis ID (Eftsure) secures payment processes and vendor verification for enterprises across Europe. As Field Marketing Manager, you'll own go-to-market execution in France, build pipeline through targeted acquisition campaigns, and lead a small marketing team while bridging Sales and GTM alignment.
Your Mission
Map and activate 4-5 key ecosystem plays (finance clubs, industry conferences, regional partner networks) to build initial pipeline momentum
Establish shared KPI dashboards with Sales showing MQL/SQL conversion, pipeline influence, and cost-per-qualified-lead by channel
Onboard and structure workflows for Junior Growth Marketer and Event Manager Alternant; define weekly rituals for performance review
Execute 2-3 high-impact events (trade shows, webinars, partner co-marketing) with clear lead capture and qualification gates
Deliver 40%+ YoY pipeline growth from field marketing and events versus prior year baseline
Operationalize ABM campaigns for top 20 accounts with personalized nurture sequences and Sales collaboration
Build repeatable partner activation playbook (co-branded campaigns, joint events, ecosystem presence) generating 25%+ of qualified pipeline
Achieve <€200 cost-per-SQL and >35% MQL-to-SQL conversion through continuous A/B testing and message refinement
KPIs You'll Own
Pipeline Influenced by Field Marketing
Total ARR/revenue attributed to events, campaigns, and field activations; track monthly and vs. Sales plan.
Cost-Per-Lead and Cost-Per-SQL
Calculate by channel (events, ABM, nurture, partnerships); optimize for quality and unit economics.
MQL-to-SQL Conversion Rate
Monitor hand-off quality between Marketing and Sales; aim for >30% and adjust messaging/segmentation accordingly.
Event ROI (Lead Volume, Quality, Pipeline)
Measure attendance, qualified attendees, leads, and downstream pipeline per event; justify event spend.
Partner Campaign Performance
Track co-marketing campaign reach, lead volume, and pipeline contribution vs. investment with Alliances team.
Tools & Stack
Your Team
Your Manager
Head of Marketing or VP Growth (not specified in JD)
Current Team
Junior Growth Marketer, Event Manager Alternant (reporting to you); broader Marketing team includes GTM, Alliances, and Content
Backfill or new role—you're building the field marketing function
The Package
Salary
€50K-€55K base
Remote
On-site Lyon, France. 2 days per week remote (hybrid arrangement).
Benefits & Perks
Company Intelligence
Sis ID, an Eftsure company, provides payment security and vendor verification platform for enterprises. They help companies prevent fraud, streamline supplier verification, and build trust in their payment processes. Growing European fintech with focus on CFO and procurement buyer personas.
Culture
Clear direction, performance-driven, collaborative (cross-functional alignment emphasized), international scope
Is This Role For You?
- You've managed field marketing, demand generation, or events in B2B SaaS/FinTech and want to build a function from the ground up
- You're comfortable translating sales and GTM strategy into executable campaigns; you speak both languages fluently
- You're analytical and obsessed with pipeline metrics—MQL, SQL, conversion rates, and ROI are your north stars
- You thrive herding cats across teams (Sales, GTM, Alliances) and building shared accountability through data and rituals
- You have 4–6 years of hands-on marketing experience and are ready to lead a small team while staying tactical
- You need 100% remote work; this is on-site Lyon with only 2 remote days/week allowed
- You're looking for a pure individual contributor role—this is a manager position with team leadership expectations
- You don't have B2B or SaaS background; the pace, buying cycles, and tools are very different from B2C
Interview Process
Phone/Video Screen
Hiring manager culture fit, background in B2B demand gen and team leadership, fluency in pipeline metrics.
Case Study / Take-home
Design a 6-month field marketing plan for a new region or buyer persona; show GTM thinking, channel strategy, and KPI targets.
Manager Interview
Deep dive on past campaigns, ROI, cross-functional collaboration, team management experience, and leadership style.
Stakeholder Panel
Meet Sales lead and GTM counterpart; assess alignment capability and communication style.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.