The Challenge
Edwards Lifesciences dominates structural heart disease solutions across 100+ countries. You'll own France's Mitral & Tricuspid Therapies marketing strategy—architecting regional growth while balancing European alignment and hyperlocal cardiology dynamics.
Your Mission
Map the French cardiology landscape: identify 15-20 key opinion leaders, hospital networks, and clinical gatekeepers in structural heart disease
Audit competitive positioning and clinical evidence gaps; present localized TMTT market opportunity assessment to European leadership
Develop and socialize the 12-month French marketing calendar with commercial teams, medical affairs, and country leadership
Execute two high-impact events (congress presence or customer workshop) to establish market credibility and gather field intelligence
Launch and measure impact of 3-4 localized marketing campaigns (digital, clinical, field) aligned to EU strategy but adapted for French market
Achieve 80%+ adoption of country marketing plan by commercial teams with documented sales enablement metrics
Establish quarterly KOL advisory council with structured feedback loops on messaging, evidence positioning, and market trends
Deliver documented competitive differentiation strategy with specific clinical, economic, and clinical pathways advantages vs. alternatives
KPIs You'll Own
Campaign Engagement Rate
Track HCP engagement across digital, event, and field channels; target 25%+ qualified lead generation per campaign
Market Share Growth
Monitor TMTT volume and revenue growth in France vs. year-over-year baseline and competitive benchmark
KOL Program Impact
Measure advocacy lift, publication volume, speaking engagement reach, and clinical trial enrollment influenced by KOL partners
Commercial Team Activation
Track adoption and utilization of marketing assets, messaging, and campaigns by field sales teams (80%+ adoption target)
Event ROI
Measure qualified lead generation, HCP attendee quality, and post-event conversion to sales opportunities per congress/event
Tools & Stack
Your Team
Your Manager
European TMTT Marketing Leadership / Regional Commercial Director
Current Team
Country Marketing Team (size not specified); cross-functional partnerships with Medical Affairs, Clinical, and Commercial teams across France and EU
Backfill or expansion role for dedicated French TMTT marketing leadership
The Package
Salary
€65K-€85K base
Remote
On-site in Guyancourt, Île-de-France with up to 40% travel (France nationally and occasional European travel)
Benefits & Perks
Company Intelligence
Edwards Lifesciences is the global leader in patient-focused innovations for structural heart disease, serving millions of patients across 100+ countries. The company specializes in mitral and tricuspid therapies—rapidly evolving, high-impact therapeutic areas with significant unmet clinical needs.
Customers
Hospitals, cardiologists, cardiac surgeons, interventional cardiologists, healthcare systems across France and Europe
Culture
Innovation-driven, patient-centric, globally collaborative with strong emphasis on clinical evidence and meaningful patient outcomes
Is This Role For You?
- You've spent 8+ years in medical device or pharma marketing with proven strategic wins and product launch experience
- You speak fluent French and English and can navigate complex European regulatory and healthcare landscapes
- You thrive in matrixed environments, influencing commercial and clinical teams without direct authority
- You're obsessed with competitive differentiation and can translate clinical data into compelling HCP narratives
- You lack hands-on healthcare/medical device marketing experience or strategic marketing background
- You're not fluent in French or uncomfortable with 40% travel and field-based execution
- You treat marketing as a support function instead of a growth-driving business partner
Interview Process
Phone Screen
Initial conversation with HR/Recruiting on marketing background, France market experience, and cultural fit
Hiring Manager Interview
Deep dive with European/Country Marketing Leader on strategy, competitive landscape understanding, and TMTT business acumen
Strategic Case Study
Present a proposed French TMTT marketing strategy or competitive positioning case study (likely take-home assignment)
Cross-Functional Panel
Meet with Commercial, Medical Affairs, and Clinical leaders to assess collaboration and influence capabilities
Final Interview + Offer
Leadership alignment call with Country/Regional Director and offer discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.