The Challenge
Dexcom is the global leader in continuous glucose monitoring, transforming how millions manage diabetes. You'll own their Provider website—the digital hub for healthcare professional engagement—and drive measurable growth in HCP adoption, lead generation, and conversion.
Your Mission
Map current HCP digital conversion funnel, identify top 3 optimization opportunities, and launch A/B tests on lead capture forms and content pathways
Conduct comprehensive CMS audit and establish baseline metrics for site performance, user behavior, and conversion rates across key HCP segments
Partner with Analytics and Sales Operations to align digital and sales data touchpoints, creating unified HCP lead tracking and attribution model
Develop SEO audit for Provider website and execute initial quick-wins on high-intent keywords targeting HCP audience
Deliver 20%+ improvement in HCP website conversion rate through iterative CMS optimization, UX enhancements, and personalization testing
Establish SEO-driven content roadmap that expands organic reach to new HCP segments and increases qualified lead volume by 30%+
Implement advanced personalization and testing tools on Provider website; run minimum 5 successful A/B/multivariate tests with documented lift
Build comprehensive monthly performance dashboard tracking HCP engagement, conversion, lead quality, and ROI; present insights and recommendations to leadership
KPIs You'll Own
HCP Website Conversion Rate
Percentage of HCP visitors completing key actions (form submissions, content downloads, lead capture).
Qualified HCP Leads Generated
Volume and quality of leads captured through digital pathways, aligned with sales-ready criteria.
Organic Traffic (SEO)
Monthly organic sessions and keyword rankings for target HCP search terms; growth trajectory month-over-month.
Content Engagement & Journey Metrics
Time on page, scroll depth, content downloads, and progression through HCP conversion funnels.
Digital-to-Sales Attribution
Connection between digital platform touchpoints and downstream sales activities, lead velocity, and deal influence.
Tools & Stack
Your Team
Your Manager
Senior Digital Marketing Manager, HCP Experience
Current Team
Product Marketing, Creative Services, Analytics, Commercial Forecasting, Sales Operations, Sales Training
New role expanding HCP digital marketing capability
The Package
Salary
$85K-$110K base
Remote
On-site (location not specified; described as 'remote position' in job posting—clarify with recruiter)
Benefits & Perks
Company Intelligence
Dexcom (NASDAQ: DXCM) is a 25-year-old pioneer and global leader in continuous glucose monitoring technology. They've transformed diabetes management for millions and are expanding their vision into broader consumer health tech. Founded on the mission to unlock personalized health insights and improve human health at scale.
Founded
1999
Funding
Public company (NASDAQ listed)
Customers
Healthcare professionals, patients with diabetes, expanding consumer health market
Culture
Ambitious, mission-driven, integrity-focused; described as warriors fighting to earn customer trust
Is This Role For You?
- You have hands-on experience managing CMS platforms (Drupal, WordPress) and optimizing digital experiences for measurable conversion lift
- You're data-obsessed: comfortable analyzing website metrics, user behavior, and conversion funnels to inform strategic decisions
- You thrive in cross-functional environments and can build alignment between marketing, sales, analytics, and product teams
- You have proven success expanding audience reach through SEO and organic channels; you understand keyword strategy and content optimization
- You want to make a real impact in healthcare—improving how millions manage chronic conditions resonates with you
- You haven't managed a CMS platform or website optimization at a meaningful scale; this role requires hands-on platform expertise
- You're uncomfortable with ambiguity or need detailed project specs; you'll need to define strategy and own outcomes
- You lack analytical chops or don't regularly work with data to validate decisions; conversion optimization is core here
- You prefer working independently; this role demands constant cross-functional collaboration with Sales, Analytics, Product, and Commercial teams
Interview Process
Recruiter Screen
Confirm CMS platform experience, digital marketing background, and motivation for healthcare/B2B role
Hiring Manager Interview
Deep dive on website optimization projects, conversion funnel strategy, and cross-functional collaboration experience
Case Study / Work Sample
Analyze a mock HCP website conversion challenge; present optimization roadmap and prioritization rationale
Cross-Functional Panel
Meet with Product Marketing, Analytics, and Sales stakeholders to assess collaboration fit and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.