The Challenge
Delta Faucet is a plumbing industry leader hunting for a Digital Marketing Manager to own the full funnel—from SEO/SEM to email automation to social strategy. You'll drive qualified leads and revenue growth across paid, owned, and earned channels while elevating the Newport Brass brand.
Your Mission
Audit current digital presence across GA4, Google Ads, Meta, and SEMrush—identify quick wins in keyword performance and paid spend efficiency
Map and optimize top conversion paths on website; implement GA4 tracking for all campaign touchpoints to establish baseline metrics
Launch first reoptimized SEM campaign with tighter audience segmentation and A/B testing framework; document learnings
Establish email segmentation strategy and deploy 2-3 automated nurture flows for lead nurturing and customer retention
Grow qualified leads by 25% through improved SEO rankings, optimized paid campaigns, and refined audience targeting
Increase website traffic by 30% and conversion rate by 15% via content optimization, CRO testing, and technical SEO improvements
Build and execute integrated campaign for new product launch—coordinating website updates, paid media, email, and social assets
Establish cross-functional marketing ops; document processes for campaign execution, reporting cadence, and vendor management
KPIs You'll Own
Qualified Lead Growth
Month-over-month increase in leads meeting sales criteria, tracked by source and campaign.
Website Traffic & Engagement
Sessions, unique users, and engagement rate via GA4; organic vs. paid attribution.
Conversion Rate
Percentage of visitors completing target actions (form submission, demo request, etc.).
SEO Performance
Keyword rankings, organic search visibility, and organic traffic contribution to total site sessions.
Email Metrics
Open rate, click-through rate, and conversion rate by segment and automation flow.
Paid Campaign ROI
Cost per lead and cost per conversion across Google Ads and Meta; ROAS on product launches.
Campaign Execution Speed
On-time delivery of digital campaigns from brief to live; time-to-launch for new initiatives.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP or Director of Marketing
Current Team
Cross-functional: Sales, Product, Service, Creative teams; potential agency partners
New role or backfill not specified
The Package
Salary
$85K-$120K base
Remote
On-site in Indianapolis, IN. Full-time.
Benefits & Perks
Company Intelligence
Delta Faucet Company is a leader in the plumbing industry committed to innovative water solutions, quality, and sustainability. The Newport Brass brand represents their luxury consumer goods line targeting B2B customers. They emphasize inclusivity, customer satisfaction, and elevating everyday experiences.
Customers
B2B focus; luxury plumbing/fixtures market
Culture
Values diverse perspectives, inclusivity, excellence, and customer-centric innovation
Is This Role For You?
- You've run full-funnel digital campaigns with proven wins in SEO, SEM, and email—and can back it up with metrics
- You're fluent in GA4, Google Ads, and marketing automation; you don't need hand-holding on analytics or reporting
- You thrive in B2B environments and understand the longer sales cycle; luxury/premium brands are a bonus
- You're a project manager at heart—coordinating across Sales, Product, and Creative is energizing, not draining
- You're hungry to own a full digital P&L and drive measurable revenue growth, not just vanity metrics
- You're a specialist looking for a narrow lane—this role requires expertise across paid, owned, and earned channels
- You need a fully remote setup; this is on-site in Indianapolis with no flexibility mentioned
- You prefer hands-off leadership or don't enjoy cross-functional collaboration and stakeholder management
- You struggle with technical requirements (GA4, CMS platforms, HTML/CSS literacy is a plus) or don't want to upskill
Interview Process
Initial Screening
Phone call with HR or recruiter to confirm background, location, and role fit
Technical Deep Dive
Call with hiring manager covering digital strategy, campaign examples, analytics chops, and tool proficiency
Case Study / Work Sample
Walk through a past campaign—strategy, execution, results, and learnings
Cross-Functional Meet
Brief interviews or panel with Sales, Product, or Creative leads to assess collaboration fit
Offer & Negotiation
Final offer discussion with HR on compensation, start date, and expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.