The Challenge
Circ Foods is a fast-growing CPG brand with national retail distribution looking for a digitally native marketer who can own their entire social presence. You'll be the creative force and on-camera talent building the brand across TikTok, Instagram, YouTube, and emerging platforms—not just managing content, but making it.
Your Mission
Establish consistent posting cadence and content calendar across 5+ platforms; ship first 20 pieces of original video/photo content
Audit and optimize existing paid campaigns on Meta, Google, and TikTok Shop; reduce CAC by 15-20%
Build and document content performance baseline; identify top 3 winning content hooks and formats
Set up analytics dashboard in Google Analytics; establish weekly reporting framework tracking engagement, reach, and conversion metrics
Grow social followers by 50%+ with engagement rate above platform benchmarks; achieve 3+ viral/breakout pieces
Scale paid campaign spend profitably; achieve ROAS of 3x+ across paid channels
Increase website traffic from social by 100%; improve organic search visibility for 10+ target keywords
Establish brand voice and visual identity across all channels; train 2-3 freelancers/contractors on brand standards
KPIs You'll Own
Content Engagement Rate
Track likes, comments, shares, saves across platforms; benchmark against CPG and food brand averages.
Cost Per Acquisition (CPA)
Measure paid campaign efficiency across Meta, Google, and TikTok Shop; optimize targeting and creative weekly.
Video View-Through Rate (VTR)
Monitor percentage of viewers who watch 50%+ of each video; identify winning video lengths and hooks.
Return on Ad Spend (ROAS)
Calculate revenue generated per dollar spent on paid campaigns; target 3x+ across all channels.
Website Conversion Rate
Track % of social traffic converting to customers; A/B test landing pages and CTAs to improve.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Design and freelance coordination support
New role
The Package
Salary
$65K-$85K
Equity
Equity participation offered as part of compensation package
Remote
On-site in Manchester, NH
Benefits & Perks
Company Intelligence
Circ Foods is a fast-growing CPG brand with national retail distribution. They're building a food brand with serious growth momentum and are looking for their first dedicated digital marketing leader to own social and performance marketing end-to-end.
Customers
National retail distribution
Culture
High-energy, action-biased, low-ego culture where you're expected to be the face of the brand and drive results obsessively.
Is This Role For You?
- You're a content creator first, marketer second—you've actually shot, edited, and posted your own TikToks, Reels, or YouTube videos
- You obsess over metrics and can quickly identify what works before running tests; you adjust fast based on data
- You're comfortable being on camera and genuinely excited about building a CPG brand's digital presence from the ground up
- You have strong analytical chops and fluency across Meta, Google, and TikTok advertising platforms; you can optimize campaigns yourself
- You want real equity and ownership in a growing company, not just a paycheck
- You're a 'strategy-only' marketer who outsources all content creation—you need to shoot, edit, and post yourself
- You're camera-shy or uncomfortable being the public face of a brand
- You treat marketing as a corporate discipline; this role requires scrappiness, speed, and creative intuition over process
Interview Process
Initial Screening
Submit resume, academic transcript, and portfolio of social content you've created (not just managed)
Creative Brief
Present 3 content ideas you'd create for Circ Foods in your first month; explain the hooks and why they'd perform
Data Deep Dive
Walk through a paid campaign you've run—show metrics, optimization decisions, and lessons learned
On-Camera Test
Record a short 30-60 second video introducing yourself and explaining why you're excited about CPG marketing
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.