The Challenge
CareGuide is Canada's leading caregiving platform, and they need a hands-on growth leader to own the entire funnel—from strategy to execution. You'll drive user acquisition, retention, and revenue while staying close to the data and code.
Your Mission
Audit current growth channels and identify top 2-3 quick wins to implement (paid, organic, or product-led)
Build or refine core growth tracking dashboard in SQL/Python and establish baseline KPIs across funnel
Launch one major campaign (awareness, conversion, or retention) and measure impact against baselines
Document growth playbooks and establish weekly cadence with leadership and product team
Achieve 15-25% growth in primary acquisition metric (CAC-adjusted or cohort-based)
Scale top-performing channel by 2-3x while reducing CAC by 10-15% through optimization
Design and execute A/B test roadmap across at least 4 critical conversion moments
Build predictive models (churn, LTV, etc.) that inform product and marketing decisions
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-acquisition across channels to optimize spend efficiency.
Lifetime Value (LTV)
Measure revenue per user over their lifetime to ensure unit economics are healthy.
Conversion Rate by Funnel Stage
Monitor top→middle→bottom funnel conversion to spot optimization opportunities.
Retention / Churn Rate
Track cohort retention to understand product-market fit and repeat engagement.
CAC Payback Period
Measure how quickly acquired customers pay back their acquisition cost.
Tools & Stack
Your Team
Your Manager
VP Growth or Chief Marketing Officer (likely)
Current Team
Likely 2-4 person growth/marketing team with product and engineering collaboration
New role—either expansion or backfill for growth leadership
The Package
Salary
$120K-$160K CAD base
Remote
Fully Remote
Benefits & Perks
Company Intelligence
CareGuide is Canada's leading caregiving platform, connecting families with in-home care providers and caregiving services. They're solving a massive market opportunity in eldercare and family support.
Culture
Remote-first, data-driven, growth-obsessed team working in healthcare tech
Is This Role For You?
- You've shipped growth experiments end-to-end and obsess over metrics, not vanity numbers
- You code or query data yourself—SQL/Python fluency is non-negotiable for you
- You thrive in ambiguity and can prioritize ruthlessly across multiple channels
- You've scaled B2C or marketplace product to 6+ figures in MRR or strong retention signals
- You're a marketing theorist—this role demands hands-on execution and coding
- You've never owned full-funnel growth accountability or P&L impact
- You can't or won't learn SQL/Python—data fluency is the job, not a nice-to-have
Interview Process
Intro Call
30-min chat about your growth background, technical chops, and motivation for caregiving tech.
Growth Audit Case Study
Analyze a (real or fictional) funnel and propose growth experiments with SQL/Python logic.
Technical Deep Dive
Live coding or data query session—show your SQL/Python skills on a realistic dataset.
Leadership Interview
Meet VP Growth / CMO to discuss strategy, team dynamics, and company vision.
Offer & Negotiation
Discuss salary, role scope, and onboarding plan.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.