The Challenge
BetterHelp is the world's largest online therapy platform with 30k+ therapists and millions of users. You'll own paid media strategy and market expansion across Tier 1, Tier 2, and emerging markets—driving customer acquisition and revenue growth at scale.
Your Mission
Map current paid media performance across international markets and identify 2-3 quick-win optimization opportunities
Develop localization framework for creative assets ensuring brand consistency + cultural resonance across target regions
Launch first international testing roadmap with 3-4 prioritized experiments (channels, landing pages, creative variants)
Build relationships with cross-functional partners (growth, product, ops) and establish weekly cadence for strategy alignment
Execute paid media strategy delivering 15-20% improvement in CAC or ROI across Tier 1 markets
Scale 2+ new market launches with go-to-market strategies, compliance sign-off, and performance tracking
Complete international testing roadmap with incrementality results informing next-quarter budget allocation
Build and optimize resourcing model across agencies, in-house teams, and local partners for sustainable growth delivery
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost-per-acquisition across paid channels and markets to optimize media spend efficiency.
ROAS (Return on Ad Spend)
Measure revenue generated per euro spent on paid media to drive ROI optimization.
Market Expansion Velocity
New markets launched on-time with revenue targets hit within 90 days of go-live.
Test Velocity & Learning Rate
Number of experiments completed monthly with clear incrementality signals guiding strategy.
Brand KPIs (Awareness, Consideration, Trust)
Track brand perception across regions to balance growth acquisition with long-term brand equity.
Tools & Stack
Your Team
Your Manager
Head of International Growth (not specified in listing)
Current Team
Cross-functional: growth marketing, brand, creative, product, service success, country ops teams
New role - building international growth function
The Package
Salary
€35K-€45K base
Remote
Onsite in Paris, Île-de-France, France (Full-time)
Benefits & Perks
Company Intelligence
BetterHelp is the world's largest online therapy platform (founded 2013) with 30,000+ licensed therapists and millions of users globally. The mission: remove barriers to mental health care and make therapy accessible, affordable, and convenient.
Founded
2013
Funding
Fully funded and profitable
Customers
Millions of active users across 190+ countries
Culture
Startup DNA with scale. Mission-driven. Invests seriously in employee mental health. Flat structure, no politics, cross-functional collaboration.
Is This Role For You?
- You've built paid media strategies and can read incrementality tests with confidence
- You thrive in ambiguity and can wear multiple hats (growth + product + strategy)
- You're obsessed with data—you live in dashboards and testing roadmaps
- You have experience scaling across multiple markets or regions and understand localization nuances
- You're motivated by mission—mental health access resonates with you
- You need a fully remote setup—this role is onsite in Paris
- You want a narrowly scoped job—BetterHelp expects you to shape strategy, not just execute tactics
- You're uncomfortable with ambiguity or prefer heavy process/approval chains
- You lack paid media or growth marketing fundamentals (this is a consultant role, not an entry-level apprenticeship)
Interview Process
Screening Call
Hiring manager explores your international growth experience, paid media background, and fit with BetterHelp's mission.
Growth Case Study
You'll analyze a hypothetical market expansion scenario or paid media optimization challenge and present a 30-min strategy.
Cross-Functional Panel
Meet growth lead, country ops, and product to assess collaboration style and strategic thinking.
Leadership Conversation
Final round with VP/Head of Growth to discuss vision for international expansion and long-term impact.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.