The Challenge
Applied Systems is modernizing insurance software with 40+ years of industry credibility. You'll own the full paid media funnel—from awareness through conversion—driving MQL quality and volume across Google, Meta, LinkedIn, and emerging channels like CTV.
Your Mission
Audit and clean existing GA4/pixel tracking setup; establish standardized UTM taxonomy and conversion tagging across all paid channels
Launch optimized PPC campaigns in Google Ads and Microsoft Advertising with keyword strategy targeting high-intent insurance verticals
Design and execute 3 A/B tests on landing pages to lift conversion rates and MQL quality by 15%+
Build foundational full-funnel dashboards in GA4 and visualization tool (Looker/Tableau) reporting to stakeholders weekly
Scale top-of-funnel CTV/Performance TV campaigns with proven creative formats and audience targeting; establish lift measurement framework
Optimize mid-funnel paid social (LinkedIn, Meta) campaigns with structured creative experimentation; improve assisted conversion rates by 20%
Hit or exceed quarterly MQL targets across all channels while maintaining lead quality score; document playbooks for each funnel stage
Lead cross-functional creative brief process with Web/Brand teams; ship 8+ tested campaign variations with documented performance learnings
KPIs You'll Own
MQL Volume & Quality
Track monthly MQLs generated by channel, with quality score tied to sales conversion rates and deal velocity.
Cost Per MQL (CPL)
Monitor blended CPL across all paid channels; benchmark against historical targets and industry benchmarks.
Conversion Rate (CVR) & Click-Through Rate (CTR)
Measure landing page CVR and ad-level CTR; use A/B testing to drive incremental improvements each quarter.
Return on Ad Spend (ROAS) & CAC Payback
Calculate blended ROAS across paid channels and time-to-payback for customer acquisition costs.
Assisted Conversions & Attribution
Quantify mid-funnel touchpoints that support conversions; use GA4 multi-touch attribution to optimize budget allocation.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing or VP Marketing (not specified)
Current Team
Marketing team composition not detailed; cross-functional partnerships with Web, Brand, and Sales teams
New role or potential backfill—not specified
The Package
Salary
$130K-$160K base
Remote
Hybrid: 6-8 days/month in office (every Wednesday + every other Thursday) from Atlanta or Toronto
Benefits & Perks
Company Intelligence
Applied Systems is a 40+ year veteran in insurtech, providing innovative software and services to the insurance industry. They're redefining what's achievable in insurance management, with a culture focused on learning, experimentation, and delivering indispensable solutions to customers and employees alike.
Customers
Insurance agencies and carriers
Culture
Values-driven, learning-oriented, collaborative, embraces challenges and experimentation
Is This Role For You?
- You've spent 7+ years executing full-funnel B2B paid media programs (agency or in-house) and can own PPC, paid social, and video/CTV campaigns end-to-end
- You're obsessed with clean data, rigorous attribution, and GA4—you know how to build taxonomies, validate UTMs, and diagnose performance drops
- You're comfortable balancing high performance with collaboration; you can work with Web, Brand, and Sales teams to run experiments without getting bogged down in politics
- You have hands-on experience with CTV/video advertising (MNTN, YouTube, etc.) and understand how to measure awareness and connect it to downstream conversions
- You lean on AI tools (ChatGPT, Claude, etc.) to generate creative briefs, analyze data, and optimize workflows without losing the strategic edge
- You're looking for fully remote work—this role requires 6-8 office days/month in Atlanta or Toronto
- You're primarily a creative or brand marketer; this is performance-driven, metric-obsessed, and measurement-first
- You lack hands-on platform expertise in Google Ads, Microsoft Advertising, LinkedIn, or Meta—you need to be able to debug and optimize campaigns directly
Interview Process
Initial Screening
Recruiter call to confirm experience, location fit (Atlanta/Toronto), and hybrid work comfort
Technical Case Study
Walk through a past paid media campaign—channel mix, creative strategy, measurement approach, and results. Be ready to discuss GA4 setup and UTM logic.
Stakeholder Interview
Conversation with Marketing lead or VP about collaboration style, cross-functional working, and approach to full-funnel optimization
Panel or Final Round
Meet with broader marketing and potentially sales/product to discuss how you'd approach MQL targets, lead quality, and reporting
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.