The Challenge
The AMA is America's largest physician professional association, and they're scaling AMA Ed Hub—their education platform. You'll own the personalization and retention engine that turns casual learners into committed advocates.
Your Mission
Audit existing audience segments and email flows; identify gaps and build first set of high-value retention segments in the CDP
Map and document current user journeys across web and email; propose 3 quick-win automation improvements with estimated lift
Establish baseline KPIs for email engagement, conversion, and retention by channel and audience segment
Collaborate with analytics to define attribution model and implement tracking for campaign performance
Launch 2-3 personalized user journey campaigns (acquisition, onboarding, re-engagement) with target 15%+ lift vs. baseline
Grow email list by 25% through targeted acquisition campaigns while maintaining open rates above industry benchmark
Build and execute loyalty/satisfaction program framework with measurable impact on repeat usage and advocacy
Scale email testing cadence to run A/B tests on all major campaigns; document learnings and update playbook
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track segmented email performance by audience cohort to validate personalization impact.
Conversion Rate by Segment
Measure how personalized messaging drives enrollment, course completion, and platform adoption.
Customer Retention / Repeat Engagement Rate
Percentage of users returning for second course or interaction within 60/90 days post-first action.
Audience Growth & Segmentation Health
Total new users acquired, segment penetration rates, and quality of audience data in CDP.
Cost Per Acquisition (CPA) & Lifetime Value (LTV)
Track acquisition efficiency and long-term value of cohorts to optimize spend allocation.
Tools & Stack
Your Team
Your Manager
Education Center Leadership (not specified)
Current Team
Content, Product, Analytics, Web Development, Editorial teams
New role on Education Center team
The Package
Salary
$85K-$115K base
Remote
Hybrid: 3 days/week on-site in Chicago, IL; 2 days remote
Benefits & Perks
Company Intelligence
The American Medical Association (AMA) is the nation's largest professional association of physicians and a non-profit organization. They serve as a unifying voice for America's physicians, patients, and public health. The AMA's mission is to promote the art and science of medicine and advance meaningful change in healthcare.
Customers
U.S. physicians and healthcare professionals
Culture
Inclusive, people-first culture with emphasis on professional development and social responsibility
Is This Role For You?
- You've shipped personalization programs or retention marketing campaigns with measurable uplift in engagement or conversion
- You're fluent in CDP/marketing automation platforms and can build audience segments from raw data
- You thrive collaborating across product, analytics, and content teams to execute complex, cross-functional campaigns
- You're mission-driven and energized by non-profit healthcare work, not purely transaction-focused growth
- You need 100% remote work—this role is 3 days/week in Chicago, non-negotiable
- You're uncomfortable with technical implementation; you'll need hands-on involvement with HTML, APIs, and automation platforms
- You expect fast-moving startup velocity; AMA is a large non-profit with legacy systems and slower decision cycles
Interview Process
Initial Screening
Recruiter call on background, personalization/email marketing experience, and hybrid work expectations
Case Study / Portfolio Review
Present a past campaign: segmentation strategy, automation flows, results, and what you'd do differently
Technical Discussion
Walk through CDP/marketing automation platform knowledge, API integrations, and audience modeling approach
Cross-functional Panel
Meet with Education Center leadership, analytics, product, and content teams to assess collaboration fit
Final Interview
Executive-level conversation on mission alignment and growth vision for AMA Ed Hub
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.