The Challenge
A top-tier law firm is building out its digital marketing leadership to compete in the modern B2B professional services landscape. You'll own the entire digital strategy stack—from thought leadership distribution to marketing tech—while navigating the unique demands of advising global companies on complex regulatory and IP matters.
Your Mission
Audit existing digital marketing platforms (website, social, email, analytics) and identify quick wins for campaign performance improvement
Develop a 12-month digital content and campaign roadmap aligned with firm leadership priorities and practice group needs
Launch 2-3 integrated digital campaigns promoting key practices/industries with defined KPIs and measurement frameworks
Establish governance for thought leadership distribution across owned channels (website, LinkedIn, email, newsletters)
Increase organic digital engagement metrics (website traffic, social reach, email open rates) by 25-35% quarter-over-quarter
Implement marketing technology improvements (SEO/SEM optimization, analytics dashboards, content management) reducing manual reporting by 40%
Build a sustainable thought leadership content engine producing 15-20 pieces monthly across articles, reports, webinars, and podcasts
Partner with practice groups to execute 6-8 integrated campaigns demonstrating clear pipeline/visibility impact for firm leadership
KPIs You'll Own
Website Traffic & Engagement
Monthly organic and paid traffic growth, bounce rate, time-on-site, and conversion to leads/contact form submissions.
Thought Leadership Distribution
Content pieces published, reach/impressions across channels, social shares, email engagement rates (open/click), and third-party mentions.
Campaign Performance
Integrated campaign KPIs including reach, engagement, lead generation, cost-per-lead, and attribution to pipeline/revenue where possible.
Marketing Tech Efficiency
Platform adoption rates, time spent on manual vs. automated processes, reporting accuracy, and ROI on marketing technology investments.
Social Media Growth
LinkedIn followers/engagement, Twitter/X presence, industry mentions, and audience growth month-over-month across platforms.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP of Marketing
Current Team
Cross-functional team including PR, business development, practice group leaders, and external agencies
New role or internal promotion backfill—details not provided
The Package
Salary
$130K-$160K base
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
A top-tier law firm advising global companies on complex regulatory, intellectual property, and high-stakes commercial matters. The firm serves technology, healthcare, life sciences, and consumer sectors with a strong reputation for collaboration and professional development.
Customers
Global enterprises across tech, healthcare, life sciences, and consumer sectors
Culture
Collaborative, professional development-focused, innovation-oriented (exploring responsible AI adoption)
Is This Role For You?
- You've spent 5+ years building digital marketing strategy in professional services (law, consulting, Big 4) and understand the unique B2B sales cycles and stakeholder dynamics
- You love the intersection of strategy, content, and technology—and can translate analytics into action without needing hand-holding
- You're energized by thought leadership distribution and building digital channels that actually drive business outcomes for sophisticated audiences
- You thrive managing up to senior partners/leadership while collaborating across practice groups and external agencies
- You need full remote flexibility—this is strictly on-site in New York
- You're looking for a role where you can execute without stakeholder management; firm structures require heavy cross-functional collaboration
- You lack professional services experience or struggle with complex B2B sales cycles and long decision timelines
Interview Process
Initial Screening
Phone call with recruiter covering background, professional services experience, and digital marketing expertise
Hiring Manager Interview
Deep dive on digital strategy experience, campaign execution, marketing tech stack, and thought leadership distribution approach
Case Study/Strategy Exercise
Present a digital marketing strategy audit or campaign plan for a professional services firm (likely take-home)
Senior Leadership Panel
Meet with CMO/VP Marketing and potentially practice group leaders to assess stakeholder management and alignment
Reference Checks
Verification of digital marketing impact and stakeholder collaboration in previous professional services roles
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.