The Challenge
Amberjack is a fast-growing DTC footwear brand scaling from New York. You'll own paid acquisition and retention across Meta and Google, turning marketing spend into repeatable unit economics that fuel expansion.
Your Mission
Audit and optimize current paid media campaigns across Meta and Google; identify and fix top 3 performance leaks
Establish baseline CAC, ROAS, and LTV metrics; set benchmarks for Q1 improvement targets
Launch 2-3 new audience segments or creative tests; measure impact on conversion rate
Build reporting dashboard tracking daily spend, CPC, conversion rate, and cohort LTV
Scale profitable channels by 30-50% while maintaining target ROAS (likely 3-4x for DTC footwear)
Reduce CAC by 15-25% through audience refinement, creative optimization, and channel mix shifts
Implement retention campaigns (email, SMS, retargeting) targeting 2-5x LTV improvement for repeat purchases
Document playbooks for each channel: audience targeting, creative specs, bidding strategy, testing cadence
KPIs You'll Own
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid ads; target likely 3-4x for profitable DTC footwear.
CAC (Customer Acquisition Cost)
Total cost to acquire one new customer; measure against LTV to ensure sustainable unit economics.
LTV (Lifetime Value)
Total revenue from a customer over their lifetime; track by cohort and acquisition channel.
Conversion Rate
Percentage of ad clicks that result in a purchase; optimize through audience and creative testing.
CPC (Cost Per Click)
Average cost paid per click on ads; lower CPC with same conversion = higher ROAS.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/Director of Marketing
Current Team
Not specified; assume 1-2 other growth/marketing peers
New role to scale paid media capabilities
The Package
Salary
$85K-$120K base
Variable
Annual cash bonuses (amount not specified)
Equity
Equity options included
Remote
Hybrid: 3 days/week on-site in New York, NY; 2 days remote
Benefits & Perks
Company Intelligence
Amberjack is a fast-growing DTC footwear brand based in New York. They're scaling customer acquisition and retention through paid media, targeting the direct-to-consumer footwear market.
Culture
Flexible, growth-focused, opportunity for equity upside
Is This Role For You?
- You've run Meta and Google campaigns at scale in DTC; you speak ROAS, CAC, and LTV fluently
- You thrive optimizing paid channels: testing audiences, creative, bidding strategy, and attribution models
- You want hands-on control of marketing strategy and budget; no red tape, real impact
- You're comfortable in early-stage scaling; you'll wear multiple hats and move fast
- You need 100% remote work; this role requires 3 days/week on-site in NYC
- You're looking for a solo IC role; this is a manager position with team leadership expectations
- You haven't managed paid media budgets or don't understand DTC unit economics (CAC/LTV)
Interview Process
Initial screen
Phone call with hiring manager; 20 min overview of role, team, and your DTC experience
Take-home case study
Analyze sample paid campaign data; propose optimizations and growth strategy (1-2 hours)
Deep-dive interview
In-depth conversation on past campaigns, ROAS improvements, testing frameworks, team collaboration
Leadership conversation
Meet with VP/Director of Marketing; discuss strategy, vision, and long-term growth plans
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.