The Challenge
alice + olivia is a contemporary women's fashion brand looking for a growth leader to drive customer acquisition and revenue through sophisticated multi-channel performance marketing. You'll own the P&L for paid search, paid social, and affiliate channels while partnering with agencies and cross-functional teams to scale efficiently.
Your Mission
Audit current paid search, paid social, and affiliate channel performance; establish baseline CPA, ROAS, and CAC metrics across channels
Implement AI-driven optimization tools (smart bidding, audience modeling) in at least 2 primary channels to improve efficiency
Create standardized daily/weekly/monthly reporting dashboard for leadership visibility on revenue, CAC, and budget burn
Build operational cadence with agency partners and in-house teams; define decision-making framework for budget allocation
Reduce blended CAC by 15-20% while maintaining or growing new customer acquisition volume through channel optimization and creative testing
Scale highest-performing channels by 25-30% while improving ROAS through predictive analytics and audience segmentation
Develop and execute cross-channel synergy strategy with Brand Marketing, CRM, and Creative teams to improve customer LTV
Build 12-month budget forecast with scenario planning; deliver quarterly business reviews with data-driven recommendations
KPIs You'll Own
Cost Per Acquisition (CPA)
Target blended CPA across paid search, social, and affiliate channels against established benchmarks.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid channels; primary lever for profitability.
Customer Acquisition Cost (CAC)
Total cost to acquire one new customer; critical for scaling efficiency and unit economics.
Customer Lifetime Value (CLTV)
Predicted revenue per customer over their lifetime; informs acquisition spend justification.
New Customer Revenue
Total revenue attributed to newly acquired customers; primary growth driver.
Tools & Stack
Your Team
Your Manager
Senior Director of Performance Marketing & Growth
Current Team
Performance marketing team with agency partners (Search, Social, Affiliate); cross-functional ties to Brand, CRM/Analytics, Creative, Social, PR, Ecommerce, Merchandising
Manager-level backfill or expansion
The Package
Salary
$95K-$130K base
Variable
Likely performance bonus tied to revenue/CPA targets (not specified)
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
alice + olivia is a contemporary women's fashion brand. The company operates direct-to-consumer channels and likely wholesale partnerships. The Performance team drives customer acquisition and revenue growth through sophisticated digital marketing.
Customers
Contemporary fashion consumers (DTC + wholesale)
Culture
Results-driven, data-centric, collaborative cross-functional environment
Is This Role For You?
- You've managed 7+ figures in paid media budgets across search, social, and affiliate channels with measurable ROAS/CAC improvements
- You're obsessed with metrics: CPA, ROAS, CAC, CLTV aren't just acronyms—they're how you think about growth
- You can translate performance data into actionable strategy and communicate results to senior leadership
- You thrive in a fast-paced, cross-functional environment where you own revenue outcomes alongside other teams
- Fashion or DTC experience is a real plus; you understand the customer acquisition dynamics in contemporary retail
- You need remote flexibility—this is on-site in NYC
- You prefer brand/awareness marketing over direct-response and performance accountability
- You don't have hands-on experience managing paid channels at scale or working with performance data
Interview Process
Phone screen
Hiring manager screens for growth marketing fundamentals, budget management experience, and channel expertise
Case study / Performance analysis
Likely asked to review performance data and recommend optimizations across channels
Cross-functional panel
Interviews with Senior Director, Creative team, and potentially CRM/Analytics to assess collaboration style
Final interview
Leadership or executive stakeholder conversation on strategy and scaling vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.