Digital Marketing Manager

The overall purpose of the E-Commerce Manager is to facilitate practices that result in increased market share and the achievement of each assigned hotel's top line budget through a focus on E-Distribution and other online marketing tactics. This role will seek out online marketing opportunities and will develop direct and semi-direct online channels to observe and enhance the Internet footprint of Aimbridge's properties.

QUALIFICATIONS:

• Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness.
• 4 years of online marketing and revenue management experience specific to the hotel industry; previous experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is a major plus.
• Strong understanding of traditional and online marketing mediums, with experience with distributed marketing functions, a passion for business development and a proven track record for E-Commerce success.
• Background in search engine optimization, pay-per-click advertising, display advertising and email marketing.
• Reliable and responsible character, with exceptional follow up and attention to detail.
• Proven leadership skills in supporting employees to consistently attain personal, departmental and organizational performance goals.
• Ability to multi-task and effectively manage numerous priorities within a fast-paced environment.

RESPONSIBILITIES:

• Serve as the lead advisor on E-Commerce and online marketing disciplines for assigned hotels; Provide communication, training and education to GMs and Sales staff to raise their awareness, understanding, and motivation toward E-Marketing.
• Analyze hotel-specific needs and create strategies and tactics for increasing revenue, to include SEO/SEM, display, pay-per-click, email marketing and paid search.
• Monitor and track through and manage relationships with online travel agencies (OTAs), Global Distribution Systems (GDS) and brand websites.
• Serve as the point-person for reputation management for assigned properties; Review social media pages and respond to Trip Advisor reviews, Google Plus reviews and reviews on other sites.
• Regularly audit each hotel's online presence to ensure proper imagery and content, and that all links work appropriately.
• Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance.
• Ensure properties are fully optimized to maximize traffic from search engines; Partner with web vendor to coordinate and execute Search Engine Optimization (SEO) tactics.
• Support brand direct booking strategies in an effort shift OTA bookings; Identify best practices and opportunities for increasing new visitors, increasing conversion, and surpassing consumer expectations for their online experience.
• Travel to assigned hotels and/or corporate support offices periodically for training, meetings and other business activities, as needed.

Property Information

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.