The Challenge
Actual Talent manages massive volumes of candidates and temps. You'll architect their entire CRM strategy to transform a dormant database into an engaged, recurring revenue machine—owning activation, retention, and reactivation across their talent ecosystem.
Your Mission
Audit the full candidate/temp database to segment profiles by engagement status and identify high-value reactivation pools
Rebuild existing CRM workflows and communication sequences with new tests, content angles, and engagement mechanics
Establish baseline KPIs for activation, retention, and reactivation across all lifecycle stages
Map cross-functional dependencies with tech, data, product, and UX teams to unblock quick wins
Launch segmented lifecycle campaigns that increase activation rates by 25%+ and reduce dormancy
Optimize communication cadence and channels to eliminate over-solicitation while boosting engagement
Drive adoption of underutilized mobile app and relational tools through targeted campaigns and UX feedback loops
Build repeatable playbooks for recurring revenue optimization with documented learnings from A/B tests
KPIs You'll Own
Activation Rate
Percentage of new candidates/temps who take first meaningful action post-signup within 14 days.
Retention & Recurring Engagement
% of active users maintaining baseline engagement (messaging, profile updates, mission acceptance) month-over-month.
Reactivation Success
% of dormant profiles re-engaged through targeted campaigns who return to active status within 60 days.
Segment Performance
Cohort-level metrics tracking engagement lift by segment and communication strategy.
Email/Push ROI
Cost per engagement and conversion by campaign; unsubscribe and complaint rates vs. industry benchmarks.
Tools & Stack
Your Team
Your Manager
Digital/Growth lead (reporting line not explicitly named)
Current Team
Embedded within digital/growth team; cross-functional collaboration with tech, data, product, UX
New role—greenfield opportunity to build lifecycle strategy from scratch
The Package
Salary
€50K-€65K base
Remote
On-site, Paris (Île-de-France)
Benefits & Perks
Company Intelligence
Actual Talent is a recruitment and staffing platform managing significant volumes of candidates and temporary workers. They're investing in deeper, more personalized relationships with their talent pool through CRM and lifecycle optimization to drive retention and recurring engagement.
Culture
Data-driven, growth-obsessed, collaborative; values autonomy, curiosity, and challenging status quo
Is This Role For You?
- You've managed lifecycle campaigns or CRM strategy for 4–6+ years and can segment, test, and iterate at scale
- You speak fluent data—comfortable translating BigQuery insights into business recommendations
- You thrive in cross-functional environments where marketing, product, tech, and data intersect
- You're energized by high-volume platforms (fintech, mobility, gaming, SaaS) and their retention challenges
- You want to own a greenfield strategy where your work directly drives company growth metrics
- You need remote flexibility—this is 100% on-site in Paris
- You prefer hands-off execution; this role demands strategic thinking, data analysis, and constant iteration
- You lack experience working with large, complex databases or structured customer journeys
- You're uncomfortable pushing back on stakeholders or challenging existing processes
Interview Process
Initial Screening
Recruiter phone call to validate CRM/lifecycle background and growth mindset
Take-Home Case Study
Analyze a sample candidate/temp dataset; propose segmentation, communication strategy, and KPI framework
Strategy Interview
Discuss your case output, past lifecycle projects, and how you'd approach Actual Talent's database audit and CRM rebuild
Cross-Functional Panel
Meet with digital/growth lead, data lead, and product to assess collaboration style and technical fluency
Offer & Onboarding
Final approval; likely start with database audit and stakeholder alignment in first 2 weeks
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.