Digital Marketing Manager

Title:

Digital Marketing Manager

Location:

Alameda, CA

Duration:

6 Months

100% Onsite

Job Summary

• The Web Content Specialist is responsible for managing and supporting global content management systems, as well as maintaining high-quality digital content across websites. This role involves providing user training, troubleshooting system issues, and collaborating with cross-functional teams including marketing, regulatory, and digital stakeholders to ensure content aligns with organizational standards and goals.

Key Responsibilities

• Serve as a subject matter expert for content management systems and digital platforms.
• Manage and maintain website content, including updating graphics, uploading documents, and publishing pages.
• Ensure all web content is accurate, up-to-date, error-free, and aligned with business objectives.
• Create new web pages and update existing content based on business needs and promotional calendars.
• Ensure adherence to brand guidelines, usability principles, and accessibility standards.
• Collaborate with marketing teams to support campaigns, strategies, and promotional initiatives.
• Identify opportunities to improve website performance and enhance customer experience.
• Work with digital agencies and internal teams to test new features, conduct user acceptance testing (UAT), and report issues.
• Monitor and analyze website performance using tools such as Crown peak, Adobe Analytics, or similar platforms, and recommend improvements.
• Import and manage digital assets within content management systems, including metadata tagging.
• Provide support to CMS users by addressing queries related to workflows, permissions, and content libraries.

Qualifications And Education

• Bachelor’s degree in marketing, Communications, Digital Media, Advertising, or a related field

OR

• Equivalent combination of education and relevant work experience

Experience & Skills

• Minimum 2 years of experience in digital marketing or content management systems
• Familiarity with Adobe Creative Suite is an added advantage
• Proficiency in Microsoft Office tools
• Ability to work independently with minimal supervision
• Strong problem-solving skills and proactive mindset
• Self-motivated, detail-oriented, and innovative
• Excellent communication and collaboration skills
• Ability to influence stakeholders and work across teams
• High level of integrity, accountability, and reliability

Consultants Eligible Benefits Upon Waiting Period

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.