The Challenge
EDF is dominating Europe's EV charging market across 4 countries. You'll shape go-to-market strategy for residential charging infrastructure and smart grid solutions—the infrastructure powering tomorrow's electric vehicles.
Your Mission
Map competitive landscape and positioning for EDF's residential EV charging offers vs. Ionity, Instacharge, and local players
Support market research on EV adoption drivers across France, UK, Italy, and Belgium—identify segment gaps and opportunities
Develop customer persona profiles for multi-family housing decision-makers (property managers, building owners, tenants)
Create 2-3 strategic marketing briefs for pilot campaigns in high-density urban markets
Lead market sizing and TAM analysis for smart EV charging in collective housing across 4 European markets
Synthesize customer insights into actionable product positioning recommendations for leadership
Support launch of 1-2 go-to-market campaigns for new charging service tiers or geographic expansions
Build marketing playbook: messaging frameworks, channel strategy, and KPI dashboards for Mass Market team
KPIs You'll Own
Market Research Coverage
Competitive analysis completeness and depth across all 4 European markets tracked.
Customer Insight Quality
Number and actionability of persona definitions and segment opportunity assessments delivered.
Campaign Support Impact
Lead generation, brand awareness, or pilot conversion metrics for any campaigns you support.
Strategic Deliverables
Briefs, positioning documents, and playbooks completed and adopted by leadership.
Tools & Stack
Your Team
Your Manager
Mass Market Department Head (Stratégie et Développement)
Current Team
Cross-functional team spanning strategy, product, sales, and customer operations focused on EV charging for residential segments
Alternance (internship) backfill—temporary 12-month position to support expanded marketing initiatives
The Package
Salary
€1,200-€1,500/month base (alternance rates per French regulations, 2026)
Remote
On-site in Paris. Flexible hybrid (2 days/3 days or 3 weeks/1 week alternance schedule). Remote possible post-integration pending autonomy and team needs.
Benefits & Perks
Company Intelligence
EDF is Europe's largest electricity producer and a global leader in decarbonized energy. The company is betting big on EV charging infrastructure and smart grid solutions, positioning itself as the go-to platform for residential and commercial EV charging across France, UK, Italy, and Belgium.
Team Size
160,000+ (global)
Funding
State-owned enterprise
Customers
Residential property managers, multi-family building owners, EV drivers across 4 European markets
Culture
Mission-driven (climate decarbonization), inclusive (accessible to all profiles including those with disabilities), collaborative, innovation-focused
Is This Role For You?
- You're a Master 1 or 2 student (starting Sept 2026) with serious interest in growth marketing + energy transition
- You fluently speak English and can navigate cross-cultural European team dynamics
- You're comfortable with ambiguity and wear multiple hats—research, strategy, campaign support, analysis
- You want real mentorship and a professional alternance, not coffee runs—EDF backs this with 92% satisfaction scores
- You're energized by solving B2B2C motion (selling to property managers who sell to tenants/residents)
- You need full remote immediately—it's on-site in Paris first 6 months, hybrid only after you ramp up
- You're looking for a full-time permanent role; this is a structured 12-month alternance with a defined end date
- You don't speak fluent English or struggle with cross-border collaboration—very common in this role
- You want hands-on campaign execution only; strategic thinking and research are 40%+ of the scope
Interview Process
Application Screening
HR reviews CV, cover letter, motivation for EV charging/energy transition fit.
Phone Interview
Initial conversation with HR or recruiter—goals, availability, English fluency, soft skills check.
In-Person Interviews
Meet the Mass Market team manager and HR partner in Paris. Expect case work on positioning or market strategy.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.