The Challenge
Tripadvisor connects millions to travel experiences—and you'll own the CRM engine that keeps them engaged. Build full-funnel campaigns across email, push, in-app, and onsite to drive retention and LTV across a global audience.
Your Mission
Audit existing CRM tech stack and campaign taxonomy; identify quick wins for immediate performance uplift
Design and launch 2-3 high-impact segmentation strategies using behavioral data and predictive analytics
Establish campaign performance baseline; define KPI framework and reporting cadence with stakeholders
Map current customer journey across key conversion moments; surface 3-5 optimization opportunities
Execute 8-12 cross-channel campaigns; hit or exceed 25% lift in click-through rates and 15% improvement in conversion
Implement AI/ML-driven send-time optimization and content personalization; measure incremental revenue impact
Build scalable onsite CRM strategy; align web, product, and marketing on unified experience and messaging
Present quarterly business review with retention metrics, LTV impact, and roadmap for next phase of personalization
KPIs You'll Own
Email Open Rate
Track segment-level open rates; baseline should exceed 25% for engaged cohorts.
Click-Through Rate (CTR)
Monitor CTR across email, push, in-app; optimize for 3-5% improvement month-over-month.
Conversion Rate by Segment
Measure post-campaign conversion; tie messaging to booking or feature adoption events.
Customer Lifetime Value (LTV)
Track incremental LTV lift from CRM campaigns; tie to retention cohorts and repeat bookings.
Unsubscribe & Complaint Rate
Keep churn below 0.5%; monitor deliverability and list health across channels.
Campaign ROI
Calculate revenue-per-email-sent and payback for promotional campaigns; target 3:1 ROAS minimum.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Marketing or Chief Marketing Officer
Current Team
Cross-functional: product, analytics, marketing, web/dev teams
New role or expansion of existing CRM function
The Package
Salary
$110K-$145K base
Remote
On-site in Needham, MA (note: job description says 'Remote US' but location is on-site; clarify with recruiter)
Benefits & Perks
Company Intelligence
Tripadvisor (NASDAQ: TRIP) is the world's largest travel platform, connecting millions to accommodations, restaurants, experiences, and travel guidance. The company owns a portfolio including Viator and TheFork, serving over 460M monthly active users globally.
Founded
2000
Team Size
~4,000+
Funding
Public (NASDAQ: TRIP)
Customers
460M+ monthly active users; B2C + B2B (hotels, restaurants, experience operators)
Culture
Data-driven, experimentation-focused, global and collaborative
Is This Role For You?
- You've shipped 20+ email/push campaigns and can speak fluently to open rates, CTR, and conversion impact
- You thrive in ambiguity—you can map a full customer journey, spot the gaps, and build the roadmap without hand-holding
- You're obsessed with segmentation and personalization; you see audience data as the foundation, not an afterthought
- You love cross-functional collaboration and can translate between product, analytics, and marketing without getting lost
- You're comfortable with AI/ML concepts and eager to test-and-learn with predictive tools and automation
- You're expecting a fully remote setup; this is on-site in Needham, MA (despite the job posting confusion)
- You've only run batch email campaigns; this role demands sophistication in segmentation, personalization, and multi-channel orchestration
- You're uncomfortable with heavy analytics and reporting; data storytelling is half the job
Interview Process
Screening call with recruiter
20-30 min; confirm CRM background and clarify on-site/remote expectations
Phone interview with hiring manager
45 min; dive into campaign strategy, segmentation approach, and cross-functional collaboration examples
Case study or take-home project
Design a segmentation strategy or CRM campaign for a specific cohort; present findings in 1 hour
Panel round with product, analytics, and marketing stakeholders
60 min; assess alignment, communication skills, and ability to drive consensus across teams
Final interview with leadership
30-45 min; discuss roadmap, team vision, and career growth at Tripadvisor
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.