The Challenge
Brendan Vacations—55 years as the Celtic expert in North American travel—needs you to drive customer engagement through data-driven email and CRM campaigns. You'll own the full lifecycle: nurturing prospects, converting bookers, and reactivating lapsed travelers across Ireland and Scotland experiences.
Your Mission
Audit existing email templates and segmentation in Salesforce Marketing Cloud; recommend and implement 3 quick wins to improve open/click rates
Build and deploy 2 seasonal campaign sends (welcome series + promotional) with proper A/B testing on subject lines and CTAs
Map current customer journey touchpoints; document gaps and propose 1 new automated trigger (e.g., post-booking nurture or cart abandonment)
Establish baseline performance dashboard tracking email metrics (open rate, click-through rate, conversion rate, unsubscribe rate)
Design and execute 4-6 full campaign cycles tied to seasonal travel peaks; achieve 25%+ open rate and 3%+ click-through rate benchmarks
Build 2-3 advanced automated customer journeys (welcome, post-booking, reactivation) with personalized content blocks based on traveler segments
Collaborate with data team to implement audience segmentation strategy; increase targeted audience size by 30% through refined criteria
Conduct quarterly CRM health audit; improve data accuracy scores to 95%+; train team on proper list management and compliance (CAN-SPAM/GDPR)
KPIs You'll Own
Email Open Rate
Track monthly open rates by campaign segment; target 25%+ (travel industry benchmark is 20-25%).
Click-Through Rate (CTR)
Measure CTR on all email sends; aim for 3%+ to indicate strong content relevance and CTA effectiveness.
Conversion Rate (Email to Booking)
Calculate % of email recipients who complete a booking within 30 days; tie directly to campaign ROI.
Customer Journey Completion Rate
Monitor automated journey progression; track % of users who complete intended actions (e.g., post-booking survey, loyalty program signup).
List Health Score
Monitor unsubscribe rate, bounce rate, and data accuracy; maintain list health above 95%.
Tools & Stack
Your Team
Your Manager
Marketing Manager (Brendan Vacations)
Current Team
Global CRM & Data teams (support), Marketing team (cross-functional collaboration)
New role—no backfill mentioned; expansion of marketing capability
The Package
Salary
$65K-$82K base
Remote
On-site (Orange County, CA) — Full-time
Benefits & Perks
Company Intelligence
The Travel Corporation (TTC) is a 100+ year global leader designing immersive travel experiences across 70 countries and award-winning brands like Brendan Vacations. Brendan itself is a 55-year specialist in authentic Scotland and Ireland experiences, built on decades of personal connections and deep local knowledge. TTC is 'Driven by Service'—prioritizing passion, people, purpose, and responsible travel.
Customers
B2C (leisure travelers to Ireland/Scotland) and B2B (likely travel agents, corporate groups)
Culture
Service-oriented, sustainability-focused, community-connected, purpose-driven; 'no one knows Scotland and Ireland like we do'
Is This Role For You?
- You have hands-on Salesforce Marketing Cloud experience (2+ years in CRM/email marketing role)
- You love data and optimization—you run A/B tests reflexively and make decisions based on metrics, not gut feel
- You're comfortable with HTML/CSS basics and understand mobile-first email design
- You thrive in a collaborative, fast-paced environment and can juggle seasonal campaigns + ongoing CRM maintenance
- You've only used basic email tools (Mailchimp, ConvertKit) and haven't built journeys in Marketing Cloud or similar enterprise platform
- You prefer strategy-only roles and don't want hands-on email builds, testing, and campaign execution
- You need full remote or hybrid flexibility—this is on-site Orange County only
Interview Process
Phone Screen
Recruiter confirms Salesforce Marketing Cloud experience, campaign execution background, and on-site availability.
Marketing Manager Interview
Dive into past campaign examples, email strategy, CRM data management, and how you approach A/B testing and optimization.
Hands-On Task (Optional)
May be asked to review a sample email campaign brief and propose targeting/segmentation strategy or audit CRM data quality.
Team Fit Conversation
Meet broader marketing team; discuss collaboration style, communication preferences, and alignment with TTC values.
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.