The Challenge
Swank Motion Pictures—the world's largest non-theatrical film distributor—is modernizing its marketing stack and needs a strategic operator to transform email and CRM into a revenue engine. You'll own lifecycle strategy, Dynamics expertise, and cross-functional alignment across a complex multi-market business.
Your Mission
Audit existing email programs and Dynamics setup; document current segmentation, workflows, and data quality gaps
Design and validate 3-5 core lifecycle journeys (nurture, onboarding, renewal, reactivation) with clear entry/exit triggers
Establish CRM governance framework and data hygiene standards; implement lead scoring model aligned with sales
Launch first optimized campaign calendar Q1; define email KPI dashboard tied to pipeline and revenue
Achieve 15-25% lift in email engagement and open rates through advanced segmentation and dynamic content
Automate 5+ manual marketing processes and reduce campaign turnaround time by 30%
Build internal Dynamics expertise; train marketing and CRM teams on platform best practices
Deliver measurable revenue impact: track pipeline contribution and ROI by lifecycle stage; present quarterly business review
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track engagement trends by segment and journey to validate personalization and content strategy.
Lead Scoring Accuracy & Pipeline Influence
Measure correlation between lead score and sales conversion; optimize model quarterly.
Lifecycle Journey Conversion Rate
Monitor conversion by stage (nurture-to-qualified, onboarding-to-active, renewal-to-retained) to identify bottlenecks.
Automation Efficiency & Process Reduction
Track hours saved and campaigns automated monthly; target 5+ automated workflows by month 6.
List Health & Deliverability
Monitor bounce rate, unsubscribe rate, spam complaints, and sender reputation to maintain inbox placement.
Revenue Attribution
Connect email-driven pipeline and closed-won deals back to campaigns and journeys for ROI reporting.
Tools & Stack
Your Team
Your Manager
Head of Marketing (implied; likely CMO or VP Marketing)
Current Team
Cross-functional: marketing, sales, CRM, design, copywriting, digital teams
New strategic hire; backfill for modernization initiative
The Package
Salary
$85K-$110K base
Remote
On-site only in St. Louis, MO
Benefits & Perks
Company Intelligence
Swank Motion Pictures is the world's largest non-theatrical distributor of studio-licensed films, serving schools, colleges, healthcare institutions, cruise lines, libraries, and other venues globally. The company is modernizing its digital marketing and CRM capabilities to drive revenue growth and operational efficiency.
Customers
Schools, colleges, healthcare institutions, cruise lines, libraries, theaters, institutional venues
Culture
Strategic, data-driven, cross-functional collaboration; growth mindset in modernizing legacy media business
Is This Role For You?
- You've built and optimized full-funnel lifecycle email programs (nurture, onboarding, engagement, renewal) in B2B or B2B2C environments
- You're fluent in Dynamics 365 or have deep expertise in another enterprise CRM and can translate between platforms
- You combine technical chops (lead scoring, automation, segmentation logic) with strategic storytelling and business acumen
- You thrive in cross-functional environments and can influence sales, design, and product teams without direct authority
- You obsess over data quality, testing rigor, and measurable revenue impact—not vanity metrics
- You're looking for remote or hybrid flexibility; this is 100% on-site in St. Louis
- You prefer hands-off strategy over hands-on execution—you'll code workflows, manage campaigns, and optimize daily
- You lack CRM platform expertise or have only used basic email tools; Dynamics proficiency is table stakes
Interview Process
Initial Screen
Hiring manager or recruiter validates CRM/Dynamics background, lifecycle strategy experience, and interest in on-site St. Louis role
Technical Deep Dive
Conversation with CRM and marketing leadership on Dynamics expertise, past automation builds, segmentation strategy, and data architecture thinking
Strategy Case Study
Walk through a past email/lifecycle program you built; present problem, strategy, execution, and ROI—expect questions on testing, personalization, and revenue attribution
Cross-Functional Panel
Meet marketing, sales, and CRM stakeholders to assess collaboration style and ability to align competing priorities
Offer & Close
Compensation, start date, and onboarding timeline discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.