The Challenge
Skechers is scaling its CRM program across email, SMS, and loyalty channels—and they need an operational powerhouse to be the traffic controller. You'll own campaign execution end-to-end, unblock cross-functional teams, and build the processes that let the CRM team move faster without sacrificing quality.
Your Mission
Map and document all current CRM campaign workflows (email, SMS, loyalty) and identify 3-5 quick wins to reduce cycle time
Set up Asana project management system with standardized templates for all campaign types and train team on adoption
Execute 8-12 campaigns flawlessly with zero post-launch issues by mastering QA process and stakeholder coordination
Create centralized creative asset library and establish feedback/approval SLA that reduces rework by 30%
Establish post-campaign reporting cadence with analytics team; deliver consistent monthly learnings doc to stakeholders
Reduce campaign time-to-launch by 20% through process standardization and automation recommendations
Build playbooks for each campaign type (welcome series, seasonal, loyalty tiers, SMS bursts) that scale across team
Own operational dashboard showing pipeline, deadlines, blockers, and campaign performance in real-time visibility tool
KPIs You'll Own
Campaign On-Time Delivery Rate
% of campaigns launched on scheduled date with zero post-launch QA issues.
Time-to-Launch (Days)
Average days from brief to live across email, SMS, and loyalty campaigns.
Creative Asset Turnaround
Average time from asset request to final approval in days.
Campaign Volume
Number of campaigns executed per quarter without quality degradation.
Cross-Functional Alignment Score
Stakeholder feedback on communication, clarity, and blocker resolution effectiveness.
Tools & Stack
Your Team
Your Manager
CRM Leadership / CRM Manager
Current Team
CRM managers, creative team, analytics team, development team, marketing team
New role to scale CRM operations
The Package
Salary
$70.5K-$85K
Remote
On-site in Manhattan Beach, CA
Benefits & Perks
Company Intelligence
Skechers is a global footwear and lifestyle brand headquartered in Southern California with 30+ years of innovation in comfort technology. The company designs and sells diverse collections of footwear, apparel, and accessories across men's, women's, and kids' categories, with a commitment to combining style, quality, and value.
Is This Role For You?
- You're obsessed with process efficiency and get a kick out of removing friction from workflows
- You thrive juggling 15+ concurrent projects without losing track of a single deadline or deliverable
- You're equally comfortable with spreadsheets, project management tools, and talking to stakeholders across silos
- You want to scale something meaningful—this CRM program will grow, and you'll build the operations engine for it
- You see operations work as 'just admin'—this role is strategic to revenue growth and requires ownership mentality
- You prefer deep dives into strategy over tactical execution; this is 70% doing, 30% recommending
- You need full remote flexibility; this is on-site in Manhattan Beach, CA
Interview Process
Initial Screening
Conversation about your experience with CRM, project management, and process improvement.
Skills Assessment
Walk through a past campaign you managed: timeline, coordination, QA, blockers, and how you solved them.
Team Interview
Meet with CRM manager and cross-functional stakeholders (creative, analytics) to assess collaboration fit.
Case Study/Scenario
Hypothetical: You're launching 5 campaigns simultaneously; one has creative delays, one has segmentation questions. How do you handle it?
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.