The Challenge
Rural King is a $2.5B+ farm and home retailer across 150+ locations with serious expansion momentum. You'll own the operational heartbeat of their CRM and loyalty engine—executing campaigns that drive repeat business in rural America, where customer relationships are everything.
Your Mission
Master existing campaign workflows and platform capabilities; execute 10+ campaigns end-to-end with zero critical errors
Document current CRM and loyalty SOPs; identify and flag 5+ process gaps causing delays or rework
Own the campaign calendar; establish weekly sync cadence with Marketing, Merchandising, IT to eliminate timeline surprises
Complete training on all marketing platforms (likely Klaviyo, Salesforce, or equivalent); become go-to troubleshooter for campaign setup questions
Launch and optimize 30+ campaigns; reduce deployment cycle time by 20% through workflow improvements
Rebuild 3-4 core SOPs with standardized templates and checklists; reduce setup errors by 40%
Partner with Finance and Merchandising to improve offer configuration; increase promotional accuracy and compliance score to 98%+
Train and onboard 2+ new team members on campaign processes; create documentation library that cuts ramp time in half
KPIs You'll Own
Campaign Deployment On-Time Rate
Percentage of campaigns that launch by agreed deadline; target 95%+
Campaign Execution Accuracy
Percentage of campaigns with zero critical errors in audience, offer, or messaging; target 98%+
Campaign Cycle Time
Days from brief to deployment; goal is to reduce by 20-30% in first 6 months
Loyalty Program Engagement Rate
Percentage of loyalty members who engage with CRM campaigns monthly; track lift driven by improved execution
Process Standardization Score
Number of documented, repeatable SOPs in place; target 8+ core workflows documented by month 6
Tools & Stack
Your Team
Your Manager
Director of CRM or VP Marketing (not specified in posting)
Current Team
CRM and loyalty team (size not specified); cross-functional partners in Marketing, Merchandising, IT, Finance
New role or backfill unclear from posting; appears to be growth/scaling hire
The Package
Salary
$55K-$70K base
Remote
On-site, full-time in Mattoon, IL
Benefits & Perks
Company Intelligence
Rural King is America's Farm and Home Store with 150+ locations across 17 states, $2.5B+ annual sales, and headquarters in Mattoon, IL. They're the essential retailer for rural communities—think feed, farm equipment, home goods, and everyday essentials. They're expanding aggressively and investing in customer loyalty infrastructure.
Customers
Farm operators, homeowners, and rural communities across the Midwest and beyond
Culture
People-first, community-focused, growth-oriented; they pride themselves on creating a positive workplace and serving rural America with genuine care
Is This Role For You?
- You thrive in hands-on execution and own 'done' as a standard—campaigns launched on time with zero errors matter to you
- You speak both process nerd and stakeholder; you can document a workflow AND explain why it saves everyone's time
- You see operational chaos and think 'scalable solution'—finding bottlenecks and fixing them systematically is your jam
- You're detail-obsessed but not paralyzed; you know when good enough is good enough and when perfection is non-negotiable
- You want to grow into strategic CRM/lifecycle marketing; this is your training ground before you run campaigns independently
- You need remote flexibility—this is 100% on-site in Mattoon, IL, no exceptions
- You're a creative or strategy person who gets bored by ops; this role is 70% execution, 20% process, 10% strategy
- You expect high autonomy from day one; you'll report to a manager and work cross-functionally in a structured environment
- You're not comfortable with tools/platforms; expect to get deep in MarTech, testing environments, and technical troubleshooting
Interview Process
Phone Screen
30 min with recruiter or hiring manager; cover background, CRM/loyalty experience, why Rural King
Skills & Scenario Interview
Walk through a recent campaign you executed; troubleshoot a hypothetical deployment issue; discuss process improvements
Team Interview
Meet with 2-3 cross-functional stakeholders (Marketing, Merchandising, IT) to assess collaboration fit
Final Round
Director-level conversation about growth trajectory, strategic priorities, and culture fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.