The Challenge
PDI Technologies powers 30+ major convenience retail and petroleum brands globally. You'll architect and execute multichannel loyalty campaigns at scale across email, SMS, and push—directly impacting customer lifetime value for some of the biggest names in retail.
Your Mission
Master Braze platform architecture and deploy 10+ live campaigns across assigned client accounts with zero compliance violations
Build repeatable journey templates (onboarding, loyalty engagement, promotional) to reduce campaign build time by 40%
Establish A/B testing framework and execute 5+ tests to identify high-performing segment strategies
Document customer data flows across 5+ client integrations and create segmentation playbooks
Own campaign performance dashboard—track email open rates, SMS CTR, push engagement across all clients; hit 25%+ overall engagement lift
Lead CRM workspace optimization for 3+ new clients; reduce campaign deployment time from 2 weeks to 5 days
Execute quarterly loyalty program refresh campaigns; demonstrate 15%+ revenue impact through retention metrics
Mentor junior campaign ops team member on Braze best practices and campaign architecture
KPIs You'll Own
Campaign Engagement Rate
Email open rate, SMS CTR, and push click-through rates tracked by channel and client segment.
Segmentation Accuracy
Percentage of campaigns delivered to correctly targeted audiences; audit data integrity weekly.
Campaign Deployment Speed
Time from brief to live deployment; target <5 business days for standard campaigns.
A/B Test Win Rate
Percentage of tests that produce statistically significant uplift in conversion or engagement.
Customer Retention Lift
Loyalty program campaign impact on repeat purchase rate and customer lifetime value.
Tools & Stack
Your Team
Your Manager
CRM/Lifecycle Marketing Lead (not specified)
Current Team
Multi-client campaign operations team; cross-functional collaboration with strategy, integrations, and data teams
New role to scale CRM campaign execution across 30+ retail clients
The Package
Salary
$65K-$85K base
Remote
On-site in Dallas, TX; full-time
Benefits & Perks
Company Intelligence
PDI Technologies is a global SaaS provider powering loyalty, shopper insights, and real-time market intelligence for convenience retail and petroleum brands. They own GasBuddy and serve some of the world's largest convenience and fuel retailers with mission-critical customer engagement and operational efficiency platforms.
Customers
30+ major convenience retail and petroleum brands globally
Culture
Global team committed to excellence, collaboration, and driving real impact; values diversity, integrity, and growth
Is This Role For You?
- You've run multichannel campaigns in Braze, SFMC, Marketo, or similar platforms—hands-on platform expertise matters more than theory
- You obsess over segmentation, data flow, and customer journey logic; you ask 'why' about every targeting decision
- You thrive juggling 30+ concurrent client accounts with different needs, timelines, and compliance rules
- You're equally comfortable with A/B testing rigor and creative troubleshooting when integrations break
- You want to own real KPIs: engagement lift, retention impact, deployment speed—not just send campaigns
- You've only sent batch email campaigns; this role requires deep platform fluency and journey orchestration experience
- You prefer strategy and creativity over hands-on execution and optimization—this is highly tactical, platform-focused work
- You need full remote or hybrid; this is on-site in Dallas
- You're not comfortable with HTML, Liquid templating, or basic technical problem-solving in SaaS platforms
Interview Process
Phone Screen
Recruiter screens for Braze/SFMC platform experience, multi-client SaaS background, and technical comfort level
Technical Assessment
Live Braze platform exercise: build a customer journey, set up segmentation logic, review campaign configuration for errors
Manager Interview
Deep dive on past campaigns: segmentation strategy, A/B test design, data flow troubleshooting, and collaboration style
Team Panel
Cross-functional conversation with integrations, strategy, and operations teams; assess fit for multi-client environment
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.