The Challenge
Inkitt is the 11th largest bestseller-generating publisher globally, using AI to discover stories and turn them into hits. You'll architect the CRM strategy that converts app installs into loyal, paying subscribers across Galatea and CandyJar—directly impacting seven-figure revenue streams.
Your Mission
Audit existing CRM infrastructure across email, push, and in-app messaging for both apps; identify and prioritize top 3 revenue-leaking segments
Design and implement 2-3 advanced behavioral segmentation models in Iterable based on content consumption and payment patterns
Launch 2 A/B tested lifecycle campaigns targeting high-intent cohorts with conversion-to-paid as primary metric
Establish baseline performance dashboards for CRM KPIs and create weekly reporting cadence with leadership
Deliver 20%+ lift in conversion-to-paid through optimized lifecycle flows and personalization logic
Build and operationalize dynamic content and automated behavioral trigger workflows for winback and renewal campaigns
Execute full CRM roadmap with 4+ major campaign initiatives that leverage advanced segmentation
Establish A/B testing framework with minimum sample sizes and statistical rigor; run 8+ tests with documented learnings
KPIs You'll Own
Conversion Rate (Install → Paid)
Percentage of app installs that convert to paying subscribers within 30 days, segmented by cohort and campaign.
Customer Lifetime Value (CLV)
Total revenue generated per user across subscription renewals and in-app purchases, tracked by acquisition channel and segment.
Email/Push Open & Click Rates
Engagement rates by segment and campaign type; target lift through personalization and behavioral triggers.
Retention & Churn Rate
Month-over-month retention of paying subscribers and churn reduction through renewal and winback campaigns.
Campaign ROI
Revenue generated per dollar spent on CRM campaigns, measured at segment and lifecycle stage level.
Tools & Stack
Your Team
Your Manager
CRM Director
Current Team
Not specified; appears to be founding/early CRM function
New role to scale CRM strategy
The Package
Salary
$130K-$165K base
Equity
Likely; Series C stage
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Inkitt leverages AI and predictive algorithms to discover unknown stories and turn them into blockbuster hits. The company produces a new $1M ebook every 4 weeks and sells directly to consumers via Galatea (flagship) and CandyJar (recent expansion). Series C funded by Khosla, Kleiner Perkins, and NEA Ventures; ranks as the 11th most bestseller-generating publisher globally with a 40x higher hit-rate than traditional publishers.
Funding
Series C (recent)
Customers
Direct-to-consumer via Galatea and CandyJar apps
Culture
Tech-forward, data-driven, ambitious scale (positioning as 'Disney of the 21st Century')
Is This Role For You?
- You've scaled CRM programs in B2C with measurable revenue impact—think Duolingo, Bumble, or Netflix-like motion
- You're fluent in Iterable (or similar platforms) and have built sophisticated behavioral segments and triggered workflows from scratch
- You're obsessed with A/B testing and can articulate statistical rigor; you know the difference between correlation and causation
- You thrive in high-growth, data-heavy environments where you own both strategy and hands-on execution
- You've only done email marketing at scale; CRM lifecycle is broader (push, in-app, email cohesion required)
- You need to remote-work or work hybrid; this is on-site SF only
- You prefer theoretical strategy over rolling up sleeves to execute tests, debug segments, and iterate weekly
Interview Process
Screening Call
Aligned on CRM background, Iterable fluency, and revenue impact examples
Case Study / Take-Home
Likely scenario: analyze mock CRM data, propose segmentation strategy, and outline A/B test plan
Stakeholder Panel
Deep dive with CRM Director, tech/product leads, and possibly CEO on roadmap alignment and execution approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.