The Challenge
Chedraui USA is building out its loyalty and CRM strategy to drive customer lifetime value across its retail footprint. You'll own both the strategic vision for the loyalty program and the tactical execution of multi-channel campaigns that directly impact acquisition, retention, and incremental sales.
Your Mission
Audit current loyalty program mechanics and CRM channel performance; identify 3-5 high-impact optimization opportunities
Design and launch first automated lifecycle campaign series (onboarding → activation → retention) across email, SMS, and push
Establish baseline KPI dashboard tracking member growth, engagement rates, redemption rates, and incremental sales lift
Map cross-functional dependencies with Marketing, Merchandising, IT, and Digital Commerce; align on Q2-Q3 loyalty roadmap
Evolve loyalty program value proposition and rewards structure; model impact on member acquisition and tier penetration
Deploy personalization framework for segment-based targeting; achieve 25%+ lift in campaign engagement vs. baseline
Build and optimize 8-10 triggered messaging programs (promotional triggers, win-back, frequency-based offers)
Deliver quarterly business review with loyalty ROI analysis, member cohort performance, and strategic recommendations for Year 2
KPIs You'll Own
Loyalty Member Growth
Month-over-month and year-over-year growth in identified customer enrollment and active member base.
CRM Engagement Rate
Open, click, and conversion rates across email, SMS, and push channels; tracked by campaign and segment.
Redemption Rate & Velocity
Percentage of members redeeming offers and frequency of redemptions per cohort and promotion type.
Incremental Sales Lift
Attributed revenue lift from loyalty campaigns and program mechanics measured via incrementality testing.
Customer Lifetime Value (CLV)
Basket size, purchase frequency, and retention rate trends for loyalty members vs. non-members.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or Chief Marketing Officer)
Current Team
Team structure not detailed; appears to be new manager-level role
New role or backfill status not specified
The Package
Salary
$110K-$145K
Remote
On-site only (600 Citadel Drive, Commerce, CA 90040)
Benefits & Perks
Company Intelligence
Chedraui USA operates a retail footprint across the United States. The company is building out its digital commerce and customer engagement capabilities to compete in modern grocery and retail. This is a Store Support Center role focused on enterprise-wide loyalty and CRM strategy.
Customers
Retail shoppers across Chedraui store network
Is This Role For You?
- You've built or managed loyalty programs at scale; you speak fluently about member tiers, rewards mechanics, and redemption psychology
- You're comfortable with data—you translate campaign performance into insights and make decisions on incrementality, not just vanity metrics
- You've deployed multi-channel CRM campaigns (email, SMS, push) and optimized them via A/B testing and lifecycle segmentation
- You thrive in cross-functional environments and can translate strategy into executable campaign briefs for marketing and merchandising teams
- You're energized by retail/CPG growth challenges and want to own both strategy and execution
- You prefer pure strategy with no campaign execution; this role is 50/50 strategy and hands-on deployment
- You're not comfortable working on-site full-time in Commerce, CA
- You lack direct experience with CRM platforms, campaign deployment, and performance analytics
Interview Process
Phone screen
Initial conversation about loyalty and CRM background, key projects, and fit with Commerce, CA location
Case study or work sample
Review of a past loyalty program initiative, CRM campaign, or optimization project with focus on strategy and results
Manager/stakeholder interviews
Meetings with direct manager and cross-functional partners (Marketing, Merchandising, IT) to assess collaboration fit
Final interview
Leadership conversation on long-term vision for loyalty program and strategic roadmap alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.