The Challenge
Air Apps is a self-funded, 100M+ download AI company reimagining personal resource planning. You'll own their entire CRM and email marketing stack—from HubSpot workflows to segmentation strategies—driving retention and engagement for a global user base.
Your Mission
Audit existing CRM platform setup (HubSpot/Salesforce/etc), map current workflows, and identify 3+ optimization opportunities for email deliverability and open rates
Design and launch 2-3 segmentation strategies based on user behavior, LTV, and engagement patterns
Implement A/B testing framework for email subject lines and templates; establish baseline metrics for CTR and conversion
Create documented lead scoring model and automated nurture sequences for top customer lifecycle stages
Increase email open rates by 15-20% and click-through rates by 10-15% through template optimization and behavioral targeting
Build dynamic segmentation engine reaching 80% of active users with personalized, trigger-based campaigns
Reduce unsubscribe rates and improve compliance across GDPR/CCPA through audit and documentation
Establish CRM reporting dashboard with weekly engagement metrics; share insights with sales and product teams on customer health trends
KPIs You'll Own
Email Open Rate
Track open rates by segment and campaign type; target 25-35% baseline with A/B testing driving continuous improvement.
Click-Through Rate (CTR)
Measure CTR per email campaign and segment; use dynamic content and behavioral triggers to lift engagement.
Conversion Rate
Monitor downstream conversions (signups, upgrades, feature adoption) from email campaigns by cohort and segment.
Lead Score & Nurture Velocity
Track speed-to-conversion for leads by score tier; optimize automation workflows to accelerate high-intent segments.
Customer Retention & LTV
Measure retention lift from lifecycle email campaigns; correlate drip sequences to customer lifetime value growth.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Marketing or VP Growth
Current Team
Collaborative across marketing, sales, and product teams
New role to scale CRM and email operations
The Package
Salary
$75K-$95K base
Variable
Annual bonus
Remote
On-site, San Francisco, CA (Full-Time)
Benefits & Perks
Company Intelligence
Air Apps is a self-funded, family-founded startup founded in 2018 in Lisbon, now with offices in Lisbon and San Francisco. They've grown to 100M+ downloads with their AI-powered Personal & Entrepreneurial Resource Planner (PRP). The company is laser-focused on long-term impact and redefining how people plan, work, and live.
Founded
2018
Funding
Self-funded
Customers
100M+ downloads globally
Culture
Fast-paced, creative, ambitious; emphasis on thinking bigger, moving faster, and challenging status quo
Is This Role For You?
- You've shipped 3+ email campaigns and managed CRM platforms (HubSpot, Salesforce, Marketo) end-to-end with measurable lift
- You're obsessed with email metrics—open rates, CTR, deliverability—and know how to A/B test your way to 20%+ improvements
- You love data and can translate CRM dashboards into actionable insights for sales and product teams
- You thrive in fast-paced, self-funded startups where you own outcomes and aren't waiting for approvals
- You've only done basic email sends or bulk list management; this role demands deep CRM platform expertise and automation design
- You're uncomfortable with technical setups (HTML/CSS for email, API integrations, workflow logic) or prefer non-technical marketing
- You need equity or stock options; this is self-funded with base + bonus only
Interview Process
Screening call
Discuss CRM platform experience, past campaign wins, and metrics you've driven
Technical case study
Likely walk through a segmentation or automation workflow you'd design for Air Apps' user base
Team interviews
Meet with marketing, sales, and/or product leads to assess collaboration fit and strategic thinking
Offer
Verbal offer with base, bonus structure, and benefits package
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.