CTV CONTENT PARTNERSHIPS MANAGER

CTV CONTENT PARTNERSHIPS MANAGER

Home Entertainment Company in LGE are all responsible for building premium TV, AV-based experiences for LG's end-consumers and delivering world-class experiences in streaming, advertising, gaming and beyond.

We are looking for a candidate who has a passion to work with our content (OTT, gaming, music, etc.) partners to drive mutual success and scale across LG device households in region.

The person in charge of Content Business Development and Partner Engagement is responsible for discovering, managing and nurturing relationships with partner companies to drive mutual growth and success, and also develop new business models to drive commercialization.

They play a crucial role in fostering collaboration, identifying opportunities, and executing strategies to maximize the value of partnerships.

This role involves building and maintaining close relationships with partner companies, increasing their understanding of the company's services by coordinating QA processes and tech issues, leading joint marketing activities, and facilitating collaboration for customer acquisition and retention to achieve win-win result of revenue.

Key Responsibilities

1. Discover new partners, services and business models

- Discover new partners related to OTT/broadcasting/media/platform/content in local, negotiating business partnership and launching services to LG Smart devices

- Discover new business models and develop services to expand partnerships with global/regional

partners and drive commercialization

2. Partner Relationship Management

- Primary day-to-day stakeholder with an assigned set of partners in region

- Build and maintain strong relationships with partner companies, acting as the primary point of contact

- Understand partner companies' goals, needs, and challenges to identify opportunities for collaboration

- Regularly communicate with partners to ensure alignment and address any issues or concerns

3. Strategic Planning and Development

- Contribute to the development of the overall partner, BM discovery and engagement strategy by considering the partners’ content, marketing, technology, strategy and their requirements

- Collaborate with HQ and internal teams to develop consensus long-term/ annual business plans and strategies

- Continuously assess and refine the partner engagement approach based on feedback and results

4. Collaboration and Execution

- Develop and implement joint campaigns, events, and initiatives with partners

- Monitor and track the performance of partnership activities, analyzing data to optimize results

5. Cross-functional Collaboration

- Collaborate with HQ, marketing, sales, product, and operations, product planning to ensure seamless execution of partnership initiatives

- Advocate for partner needs and requirements within the organization to enable their success

6. Analysis

- Analyze data to identify areas for improvement and make data-driven recommendations

- Monitor industry trends, market insights, and competitor activities to inform partnership strategies, and best practices to stay informed and ahead of the curve

Qualifications

- Bachelor's degree or equivalent experience in marketing or a related business field

- Minimum 5 years of experience in partner/ brand or 360 degrees marketing management/ on/offline advertisement/ digital/e-commerce service based organizations or business development/ alliances, overseas business, new business, discovering partner, service commercialization is preferred as well: Prefer those with experience in OTT/broadcast/media/platform/content/online services

- Understanding of Media and Streaming businesses

- Demonstrate competence in use of MS software suite (Power Point, Word, Excel, E-mail. Etc.)

- Written communication skills including letter writing and verbal communication skills,

particularly dealing with people of diverse cultural backgrounds

- (Preferential) Proficiency in English