---
type: Role
title: VP of Marketing
slug: vp-marketing
tagline: Senior marketing leader. Owns brand + demand + the team.
primaryCategory: growth-marketing
typicalSeniority:
  - DIRECTOR
  - VP
topSkills:
  - Demand Generation
  - ABM
  - Pipeline
  - Team Building
  - Sales Alignment
  - Brand
market: GLOBAL
openJobs: 5
remoteJobs: 0
salaryAnchorJunior: $160K-$200K
salaryAnchorMid: $200K-$280K
salaryAnchorSenior: $240K-$380K
liveSalaryMin: 120000
liveSalaryMax: 300000
liveSalaryMedian: 215000
relatedRoles:
  - chief-marketing-officer
  - head-of-growth
  - marketing-director
  - demand-gen-manager
canonical: "https://www.growthtalent.org/role/vp-marketing/brasil"
---

# VP of Marketing

Senior marketing leader. Owns brand + demand + the team.

## About this role

VP of Marketing is the most common senior marketing title at Series B-C SaaS companies in the US. The role owns brand, demand gen, product marketing, and ABM. Below the CMO at large companies; above the CMO functionally at smaller ones. Best-fit candidates have a track record of taking marketing from $5M to $50M in pipeline, hiring 5-10 marketers, and partnering with sales on revenue ownership. Increasingly the role overlaps with VP of Growth, the line gets blurry below 200 employees.

## Skills recruiters look for

- Demand Generation
- ABM
- Pipeline
- Team Building
- Sales Alignment
- Brand

## Anchor salary (USD)

- Junior: $160K-$200K
- Mid: $200K-$280K
- Senior: $240K-$380K

## Live data (5 open jobs)

- Median midpoint: $215K
- Range: $120K-$300K
- Remote-friendly: 0/5

## Top cities

- Anywhere (2 jobs)
- Mexico City Metropolitan Area (1 jobs)
- São Paulo (1 jobs)
- Smyrna, GA (1 jobs)

## Top hiring companies

- SJAC Food Groups d/b/a Zaxby's (1 open)
- Goodway Group (1 open)
- Convoso (1 open)
- Thomson Reuters Brasil (1 open)
- Authentic Brands Group (1 open)

## FAQs

### What does a VP of Marketing do?

Owns the marketing function: brand, demand gen, product marketing, ABM. At smaller companies also growth and content. Reports to CMO or CEO. Manages a team of 5-25.

### VP of Marketing salary range?

In the US: $200K-$380K base, plus 20-40% bonus and equity. Total comp typically $280K-$550K depending on stage and ownership of pipeline.

### VP Marketing vs Head of Marketing, what's the difference?

Mostly title inflation. VP signals enterprise scale or investor expectations; Head signals startup. Below 100 employees the two are functionally identical.

## Related roles

- [/role/chief-marketing-officer](https://www.growthtalent.org/role/chief-marketing-officer)
- [/role/head-of-growth](https://www.growthtalent.org/role/head-of-growth)
- [/role/marketing-director](https://www.growthtalent.org/role/marketing-director)
- [/role/demand-gen-manager](https://www.growthtalent.org/role/demand-gen-manager)

---
Canonical: https://www.growthtalent.org/role/vp-marketing/brasil