---
type: Role
title: Product Marketing Manager
slug: product-marketing-manager
tagline: Bridge product and market. Positioning, launches, sales enablement.
primaryCategory: product-marketing
typicalSeniority:
  - MID
  - SENIOR
  - LEAD
  - MANAGER
topSkills:
  - Positioning
  - Messaging
  - Sales Enablement
  - Competitive Intel
  - Launch Strategy
  - Customer Research
market: GLOBAL
openJobs: 112
remoteJobs: 13
salaryAnchorJunior: $90K-$120K
salaryAnchorMid: $115K-$165K
salaryAnchorSenior: $150K-$220K
liveSalaryMin: 120
liveSalaryMax: 250000
liveSalaryMedian: 140000
relatedRoles:
  - growth-marketing-manager
  - demand-gen-manager
  - head-of-growth
  - content-marketing-manager
canonical: "https://www.growthtalent.org/role/product-marketing-manager/brasil"
---

# Product Marketing Manager

Bridge product and market. Positioning, launches, sales enablement.

## About this role

Product Marketing is the highest-leverage role in B2B SaaS. The PMM owns positioning, messaging, launches, sales enablement, and competitive intelligence. Best-fit candidates write fast, think in stories, and partner well with product, sales, and demand gen, the role is dependent on cross-functional trust. The hottest PMM specialty right now is AI Product Marketing, the few PMMs who deeply understand model capabilities and can write product narratives non-technical buyers grasp are commanding outsized salaries. April Dunford's positioning framework is the closest thing to a canonical playbook.

## Skills recruiters look for

- Positioning
- Messaging
- Sales Enablement
- Competitive Intel
- Launch Strategy
- Customer Research

## Anchor salary (USD)

- Junior: $90K-$120K
- Mid: $115K-$165K
- Senior: $150K-$220K

## Live data (112 open jobs)

- Median midpoint: $140K
- Range: $0K-$250K
- Remote-friendly: 13/112

## Top cities

- New York (18 jobs)
- Paris (14 jobs)
- San Francisco (13 jobs)
- United States (13 jobs)
- Anywhere (5 jobs)
- São Paulo (5 jobs)

## Top hiring companies

- TikTok (5 open)
- Canonical (4 open)
- Koesio (2 open)
- OpenAI (2 open)
- Digital (2 open)
- LinkedIn (2 open)
- Kizen (1 open)
- dataiku (1 open)

## FAQs

### What does a Product Marketing Manager do?

Owns positioning, messaging, launches, sales enablement, and competitive intelligence. Bridges product, marketing, and sales. Outputs include positioning docs, launch plans, sales decks, battlecards, and customer narratives.

### PMM salary?

In the US: $115K-$220K base. AI/developer-tools PMMs are commanding the highest end, $250K+ total comp at companies like OpenAI, Anthropic, and Vercel.

### PMM vs Growth Marketer, what's the difference?

PMM owns the story (positioning, messaging, launches). Growth Marketer owns the experiment and the funnel. They partner on landing pages, email campaigns, and category creation work.

## Related roles

- [/role/growth-marketing-manager](https://www.growthtalent.org/role/growth-marketing-manager)
- [/role/demand-gen-manager](https://www.growthtalent.org/role/demand-gen-manager)
- [/role/head-of-growth](https://www.growthtalent.org/role/head-of-growth)
- [/role/content-marketing-manager](https://www.growthtalent.org/role/content-marketing-manager)

---
Canonical: https://www.growthtalent.org/role/product-marketing-manager/brasil