---
type: Role
title: Paid Acquisition Manager
slug: paid-acquisition-manager
tagline: Run paid ads at scale. Own CAC, ROAS, and the LTV math.
primaryCategory: performance-marketing
typicalSeniority:
  - MID
  - SENIOR
  - LEAD
  - MANAGER
topSkills:
  - Meta Ads
  - Google Ads
  - TikTok Ads
  - Creative Testing
  - Attribution
  - LTV Modeling
market: USA
openJobs: 91
remoteJobs: 4
salaryAnchorJunior: $75K-$100K
salaryAnchorMid: $95K-$140K
salaryAnchorSenior: $130K-$200K
liveSalaryMin: 10000
liveSalaryMax: 350000
liveSalaryMedian: 132500
relatedRoles:
  - growth-marketing-manager
  - demand-gen-manager
  - head-of-growth
  - seo-manager
canonical: "https://www.growthtalent.org/role/paid-acquisition-manager/usa"
---

# Paid Acquisition Manager

Run paid ads at scale. Own CAC, ROAS, and the LTV math.

## About this role

Paid Acquisition is the channel that scales fastest and breaks fastest. The role owns Meta, Google, TikTok, LinkedIn, and increasingly programmatic, running budgets from $50K to $5M monthly. Best-fit candidates can talk LTV/CAC like a CFO and creative-testing like an art director. Most have a primary platform (Meta or Google) plus a secondary they've gotten profitable. The job has gotten harder since iOS 14, anyone claiming Meta is easy hasn't run paid since 2021. The interesting work right now is in creative testing volume, signal optimization, and incrementality.

## Skills recruiters look for

- Meta Ads
- Google Ads
- TikTok Ads
- Creative Testing
- Attribution
- LTV Modeling

## Anchor salary (USD)

- Junior: $75K-$100K
- Mid: $95K-$140K
- Senior: $130K-$200K

## Live data (91 open jobs in USA)

- Median midpoint: $133K
- Range: $10K-$350K
- Remote-friendly: 4/91

## Top cities

- Anywhere (35 jobs)
- New York (29 jobs)
- United States (7 jobs)
- Miami (3 jobs)
- Jersey City (2 jobs)
- San Francisco (2 jobs)

## Top hiring companies

- Upwork (3 open)
- NBCUniversal (2 open)
- Level Agency (2 open)
- VirtualVocations (2 open)
- Porte + Hall (2 open)
- Huddle (1 open)
- Launch Potato (1 open)
- LE001 The.Team: SME, LLC (1 open)

## FAQs

### What does a Paid Acquisition Manager do?

Owns paid ad spend across Meta, Google, TikTok, LinkedIn, and programmatic. Manages budgets from $50K to $5M monthly. Owns CAC, ROAS, and creative testing velocity.

### Paid Acquisition Manager salary?

In the US: $95K-$200K base, plus 10-25% bonus tied to ROAS or CAC targets. Senior practitioners running $1M+ monthly budgets at growth-stage companies hit $250K+ total comp.

### Is paid acquisition still a good career bet?

Yes, but harder than 2018-2021. iOS 14, signal loss, and platform consolidation made the work more analytical. Pure-buyer roles are getting commoditized; creative-testing-and-attribution roles are not.

## Related roles

- [/role/growth-marketing-manager](https://www.growthtalent.org/role/growth-marketing-manager)
- [/role/demand-gen-manager](https://www.growthtalent.org/role/demand-gen-manager)
- [/role/head-of-growth](https://www.growthtalent.org/role/head-of-growth)
- [/role/seo-manager](https://www.growthtalent.org/role/seo-manager)

---
Canonical: https://www.growthtalent.org/role/paid-acquisition-manager/usa