---
type: Role
title: Lifecycle Marketing Manager
slug: lifecycle-marketing-manager
tagline: Email, push, in-app. The channel that compounds with the user base.
primaryCategory: crm-lifecycle
typicalSeniority:
  - MID
  - SENIOR
  - LEAD
topSkills:
  - Iterable / Customer.io / Braze
  - SQL
  - Copywriting
  - Segmentation
  - Lifecycle Strategy
  - A/B Testing
market: LATAM
openJobs: 3
remoteJobs: 0
salaryAnchorJunior: $75K-$100K
salaryAnchorMid: $95K-$135K
salaryAnchorSenior: $120K-$170K
liveSalaryMin: 45000
liveSalaryMax: 120000
liveSalaryMedian: 75000
relatedRoles:
  - growth-marketing-manager
  - demand-gen-manager
  - head-of-growth
  - content-marketing-manager
canonical: "https://www.growthtalent.org/role/lifecycle-marketing-manager/latam"
---

# Lifecycle Marketing Manager

Email, push, in-app. The channel that compounds with the user base.

## About this role

Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data, strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention, making this one of the highest-ROI roles to hire post-product-market-fit.

## Skills recruiters look for

- Iterable / Customer.io / Braze
- SQL
- Copywriting
- Segmentation
- Lifecycle Strategy
- A/B Testing

## Anchor salary (USD)

- Junior: $75K-$100K
- Mid: $95K-$135K
- Senior: $120K-$170K

## Live data (3 open jobs in LATAM)

- Median midpoint: $75K
- Range: $45K-$120K
- Remote-friendly: 0/3

## Top cities

- Bogota (2 jobs)
- Mexico City (1 jobs)

## Top hiring companies

- EarnIn (1 open)
- Picnic (1 open)
- Kirin (1 open)

## FAQs

### What does a Lifecycle Marketing Manager do?

Designs and ships the messaging that keeps users active and paying, email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.

### Lifecycle Marketing Manager salary?

In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.

### What's the most important tool to learn?

Iterable, Customer.io, or Braze, all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.

## Related roles

- [/role/growth-marketing-manager](https://www.growthtalent.org/role/growth-marketing-manager)
- [/role/demand-gen-manager](https://www.growthtalent.org/role/demand-gen-manager)
- [/role/head-of-growth](https://www.growthtalent.org/role/head-of-growth)
- [/role/content-marketing-manager](https://www.growthtalent.org/role/content-marketing-manager)

---
Canonical: https://www.growthtalent.org/role/lifecycle-marketing-manager/latam