---
type: Role
title: Demand Generation Manager
slug: demand-gen-manager
tagline: Pipeline, MQLs, ABM. Where marketing meets the sales number.
primaryCategory: demand-gen
typicalSeniority:
  - MID
  - SENIOR
  - LEAD
  - MANAGER
topSkills:
  - HubSpot / Salesforce
  - ABM
  - Pipeline Management
  - Marketing Ops
  - Sales Alignment
  - Attribution
market: LATAM
openJobs: 2
remoteJobs: 0
salaryAnchorJunior: $75K-$100K
salaryAnchorMid: $100K-$140K
salaryAnchorSenior: $130K-$185K
liveSalaryMin: 95000
liveSalaryMax: 180000
liveSalaryMedian: 165000
relatedRoles:
  - growth-marketing-manager
  - vp-marketing
  - marketing-director
  - paid-acquisition-manager
canonical: "https://www.growthtalent.org/role/demand-gen-manager/latam"
---

# Demand Generation Manager

Pipeline, MQLs, ABM. Where marketing meets the sales number.

## About this role

Demand Gen is marketing tied to the sales number. The role owns pipeline, MQL volume, ABM programs, and increasingly the marketing-ops stack (HubSpot, Salesforce, 6sense, Clearbit). Best-fit candidates think in funnels, can build a HubSpot workflow at 11pm, and have war stories about negotiating MQL definitions with Sales VPs. The discipline is heavy in B2B SaaS at $5M-$50M ARR, where the marketing team is judged purely on pipeline contribution. AI is reshaping the role, increasingly demand gen leaders are owning the sales-AI tooling (warm intros via Clay/Sandler, AI SDR enrichment) on top of classic ABM.

## Skills recruiters look for

- HubSpot / Salesforce
- ABM
- Pipeline Management
- Marketing Ops
- Sales Alignment
- Attribution

## Anchor salary (USD)

- Junior: $75K-$100K
- Mid: $100K-$140K
- Senior: $130K-$185K

## Live data (2 open jobs in LATAM)

- Median midpoint: $165K
- Range: $95K-$180K
- Remote-friendly: 0/2

## Top cities

- Mexico City (2 jobs)

## Top hiring companies

- Amazon (1 open)
- Restaurant365 (1 open)

## FAQs

### What does a Demand Generation Manager do?

Owns pipeline contribution from marketing. Runs ABM programs, manages the marketing automation stack, and partners with sales on lead-to-opportunity conversion. Often owns events too.

### Demand Gen Manager salary?

In the US: $100K-$185K base, plus 10-20% bonus tied to pipeline targets. Senior leaders at high-growth B2B SaaS reach $220K+ total comp.

## Related roles

- [/role/growth-marketing-manager](https://www.growthtalent.org/role/growth-marketing-manager)
- [/role/vp-marketing](https://www.growthtalent.org/role/vp-marketing)
- [/role/marketing-director](https://www.growthtalent.org/role/marketing-director)
- [/role/paid-acquisition-manager](https://www.growthtalent.org/role/paid-acquisition-manager)

---
Canonical: https://www.growthtalent.org/role/demand-gen-manager/latam