---
type: JobPosting
title: Director Product Marketing - DSP Optical Communication
company: YO IT Consulting
category: product-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Austin, TX
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://yohrconsultancy.hiresome.ai/apply_form/director-product-marketing-dsp-optical-communication-69b146371b2592d55a83fb8b?utm_source=linkedin"
canonical: "https://www.growthtalent.org/jobs/product-marketing/yo-it-consulting/director-product-marketing-dsp-optical-communication-yo-it-consulting"
---

# Director Product Marketing - DSP Optical Communication

**YO IT Consulting** · Austin, TX

<!--rich-->{"tags":["Director-Level","Product Marketing","Optical Comms","Full-Time","Austin, TX","$180K-$240K","H1-B Sponsored"],"challenge":"YO IT Consulting is building next-gen coherent optical communication systems (800G, 1.6T+) powering AI data infrastructure. You'll own all marketing strategy and execution for cutting-edge DSP optical tech, reporting directly to the CEO.","objectives3m":["Define and articulate competitive positioning strategy for coherent DSP ASICs in optical comms market","Audit existing marketing collateral and develop MRDs/PRDs aligned with product roadmap","Map hyperscaler and network OEM customer needs; build initial go-to-market narrative for 800G+ solutions","Build or assess current marketing team structure and identify key hires needed"],"objectives6m":["Execute full go-to-market launch campaign for flagship coherent DSP product targeting hyperscalers","Drive demand generation pipeline through digital marketing, PR, and industry analyst briefings","Establish thought leadership at 3+ major telecom/datacom conferences with technical presentations","Build sales enablement program and ABM strategy to accelerate enterprise pipeline growth"],"kpis":[{"metric":"Pipeline Generated","description":"Revenue pipeline attributed to marketing campaigns and demand gen initiatives, tracked monthly."},{"metric":"Product Launch Velocity","description":"Time from go-to-market strategy approval to first customer acquisition for new products."},{"metric":"Analyst/Industry Credibility","description":"Number of speaking slots, analyst briefings, and industry recognition achieved annually."},{"metric":"Marketing ROI","description":"Revenue influenced by marketing divided by total marketing spend, targeting 5x+ return."},{"metric":"Sales Enablement Impact","description":"Win rate and deal velocity improvements attributed to marketing collateral and ABM programs."}],"tools":["MRD/PRD frameworks","Salesforce (implied)","HubSpot or Marketo (demand gen)","Google Analytics / SEO/SEM platforms","LinkedIn/account-based marketing tools","Asana or Monday.com (project management)","Slack (team collaboration)","Gong or similar (sales intelligence)"],"team":{"manager":"CEO","current":"Unknown; building or expanding team from scratch likely","hiring":"New hire to build out entire marketing function"},"compensation":{"salary":"$180K-$240K base","variable":"Likely 15-25% bonus tied to pipeline/revenue goals","equity":"Not disclosed; likely equity package given startup stage and CEO reporting","remote":"On-site in Austin, TX (Full-time)"},"benefits":["H1-B sponsorship available","Direct CEO reporting (high influence)","Equity upside in high-growth optical comms sector","Lead bleeding-edge 800G+ technology positioning","Build marketing team from ground up","Access to hyperscaler and network OEM customer relationships"],"company":{"about":"YO IT Consulting is a startup/growth-stage company building advanced coherent optical communication technologies and DSP ASICs for next-generation AI data infrastructure. They're targeting hyperscalers and network OEMs with 800G, 1.6T, and beyond solutions.","founded":null,"headcount":null,"funding":null,"customers":"Implied: hyperscalers, network OEMs, system integrators","culture":null},"forYouIf":["You've spent 10+ years in technical B2B marketing, with deep expertise in coherent optics, DSP, or optical transceiver ecosystems","You love translating complex semiconductor/telecom tech into compelling narratives for technical buyers and analysts","You've launched 3+ products in high-growth, startup environments and owned full P&L responsibility","You want CEO-level influence to shape market positioning in the AI infrastructure buildout"],"wontWorkIf":["Your background is consumer marketing, SaaS, or non-technical B2B-this role demands hands-on optical comms credibility","You need a massive established team-you're building marketing function from scratch or near-zero","You're risk-averse or uncomfortable with startup volatility and processes"],"interviewProcess":[{"step":"Screening call with recruiter","detail":"Confirm coherent optics/DSP experience and prior product marketing leadership track record"},{"step":"Technical deep-dive with CEO","detail":"Discuss coherent DSP ASIC architecture, modulation formats, and competitive landscape understanding"},{"step":"Marketing strategy exercise","detail":"Present GTM strategy for hypothetical 800G product launch targeting hyperscalers"},{"step":"Leadership/culture conversation","detail":"Meet with engineering/product leadership to assess cross-functional collaboration and vision alignment"}]}

[Apply →](https://yohrconsultancy.hiresome.ai/apply_form/director-product-marketing-dsp-optical-communication-69b146371b2592d55a83fb8b?utm_source=linkedin)

---

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