---
type: JobPosting
title: Senior Product Marketing Manager
company: Liberate
category: product-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Hybrid
market: USA
postedAt: 2026-05-26
applyUrl: "https://job-boards.greenhouse.io/liberate/jobs/5129499008"
canonical: "https://www.growthtalent.org/jobs/product-marketing/liberate/senior-product-marketing-manager-liberate"
---

# Senior Product Marketing Manager

**Liberate** · Hybrid

Senior Product Marketing Manager

About Liberate

Liberate is the System of Action for Insurance-deploying insurance-native AI agents (Nicole) across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows inside core insurance systems with built-in governance, safety controls, and full auditability for regulated, long-form customer interactions.

The Role

As Senior Product Marketing Manager, you will own how Liberate is positioned, packaged, and explained to the market-and you’ll equip Sales and Customer Success to win and expand deals. This is a high-impact role spanning messaging, narrative, GTM plays, enablement, proof/ROI, launches, and competitive intelligence.

Reporting: This role reports to the VP of Marketing (initially), and partners closely with Product, Sales, Customer Success, Demand Gen/Growth, Events, and RevOps.

What you’ll own

1) Messaging, positioning, and category narrative

- Own the messaging system: core narrative + persona/use-case adaptations (CIO/CISO,

- Claims, Service/Contact Center, COO/CFO, Distribution)

- Evolve the “System of Action for Insurance” category POV, including how we talk about governance, safety, and auditability

- Maintain a living messaging framework used across website, decks, outbound copy, and campaigns

2) Use-case GTM plays (Sales, Servicing, Claims)

- Build and maintain 2-3 core plays with:

- target buyers and pain points

- talk tracks and objection handling

- proof points and customer stories

- recommended assets by stage (discovery → POV → security → procurement)

- Ensure campaigns/events align to the plays with consistent language

3) Sales enablement & deal acceleration

- Create and maintain the enterprise “deal kit,” including:

- corporate overview + 1-pagers

- decks and story flows for exec meetings

- security/governance narrative assets for CIO/CISO stakeholders

- ROI model / business case templates (procurement-ready)

- objection-handling and discovery guides

- Partner with Sales/SDRs on readiness: onboarding, training, and content adoption

4) Proof, ROI, and customer storytelling

- Build a proof library:

- 1-slide and 1-page proof cards

- case studies (written + video + quotes)

- benchmark and ROI narrative support

- Standardize how we express outcomes (revenue lift, cost reduction, CX improvements surge readiness)

5) Product GTM and launches

- Own launch planning for new product capabilities and solutions:

- internal enablement + external rollout

- value framing, packaging, and messaging

- customer-facing content and release narrative

6) Competitive intelligence (formal owner)

- Be the internal owner of competitive intel and win/loss insight:

- competitor tracking (positioning, product changes, pricing, messaging)

- battlecards and “how we win” guidance

- ongoing win/loss feedback loops with Sales

- quarterly market landscape updates for exec team

- Maintain a single source of truth that Sales trusts and actually uses

What success looks like (first 90-180 days)

- A crisp messaging framework adopted across Sales + Marketing

- 2-3 complete plays (Sales / Servicing / Claims) with proof + ROI + objections

- A standardized deal acceleration kit used in active opps

- Competitive battlecards shipped and embedded into the sales motion

- A proof engine with a steady cadence of publishable stories and metrics

How we’ll measure impact

- Adoption: enablement usage, training completion, seller feedback

- Conversion lift: SQL→SQO and SQO→Closed improvements (in partnership with Sales)

- Velocity: reduced stall time in security/procurement steps

- Competitive readiness: battlecard usage + win/loss themes and improvements

- Proof output: # proof cards/case studies shipped and used in pipeline

Who you are

- 6-10+ years of Product Marketing experience in B2B SaaS (enterprise preferred)

- Strong narrative builder: can simplify technical workflows and make value obvious

- Comfortable marketing to regulated buyers (security, compliance, integrations,

- procurement)

- Excellent writer and content crafter (decks, 1-pagers, talk tracks)

- Analytical and commercially minded: can build credible ROI stories and value narratives

- Strong cross-functional operator: can drive alignment across Product, Sales, CS, and Marketing

- Experience in vertical SaaS, workflow automation, contact center tech, insurance tech, or AI platforms is a plus

Tools / working style

- Comfortable in modern GTM stack environments (HubSpot familiarity helpful)

- Strong project management and stakeholder alignment skills

- Occasional travel for key events and customer references

Why this role

- Define a category and narrative in a fast-changing market

- Direct impact on pipeline conversion, win rate, and deal velocity

- Build the proof + enablement engine that makes enterprise selling easier

Compensation information: $150,000- 200,000 + Equity

[Apply →](https://job-boards.greenhouse.io/liberate/jobs/5129499008)

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Canonical: https://www.growthtalent.org/jobs/product-marketing/liberate/senior-product-marketing-manager-liberate