---
type: JobPosting
title: Senior GTM Strategy Manager (Product & Customer Marketing)
company: Jobgether
companyWebsite: "https://jobgether.com"
category: product-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: REMOTE
location: Canada
market: USA
postedAt: 2026-05-26
applyUrl: "https://jobs.lever.co/jobgether/712e01e4-3f14-42c7-8963-4e775d52b82d/apply"
canonical: "https://www.growthtalent.org/jobs/product-marketing/jobgether/senior-gtm-strategy-manager-product-customer-marketing-jobgether"
---

# Senior GTM Strategy Manager (Product & Customer Marketing)

**Jobgether** · Canada

## Accountabilities
- Define and own go-to-market strategy frameworks for product launches, feature releases, and customer growth initiatives, ensuring alignment with company priorities and measurable outcomes.

- Translate product and business objectives into structured GTM plans, timelines, and cross-functional execution roadmaps.

- Build and improve processes that connect product development cycles with marketing readiness, ensuring timely delivery of messaging, positioning, and assets.

- Partner with Customer Marketing and Customer Success teams to drive adoption, expansion, retention, and advocacy through product-led initiatives.

- Provide strategic oversight of integrated campaigns, ensuring alignment with GTM strategy, identifying risks, and resolving cross-team dependencies.

- Establish KPIs, dashboards, and reporting frameworks in collaboration with Marketing Operations to track GTM performance and business impact.

- Drive operational excellence by designing scalable GTM processes, improving coordination, and strengthening execution consistency across teams.

Requirements

- 7-10+ years of experience in B2B SaaS marketing, including product marketing, customer marketing, or GTM strategy roles in high-growth environments.

- Proven experience leading cross-functional go-to-market initiatives or product launches with measurable business outcomes.

- Strong understanding of SaaS business models, product lifecycle management, and customer expansion strategies.

- Demonstrated ability to influence and align stakeholders across Product, Marketing, Sales, and Customer Success in matrixed organizations.

- Strong analytical skills with experience defining KPIs, working with marketing operations, and translating data into actionable insights.

- Excellent communication and executive presence, with experience presenting to senior leadership and driving strategic alignment.

- Strong operational mindset with experience building scalable GTM frameworks, processes, or operating models.

Benefits

- Competitive base salary aligned with market benchmarks (approximately CAD 80,000-115,000 annually).

- Equity grants and variable incentive opportunities as part of total compensation.

- Flexible work arrangements in a remote-friendly environment.

- Comprehensive benefits package including health and wellness support.

- Tuition reimbursement and continuous learning programs to support career growth.

- Wellness, internet, and professional development reimbursements.

- Paid volunteer days and strong emphasis on employee engagement and community impact.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1

[Apply →](https://jobs.lever.co/jobgether/712e01e4-3f14-42c7-8963-4e775d52b82d/apply)

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Canonical: https://www.growthtalent.org/jobs/product-marketing/jobgether/senior-gtm-strategy-manager-product-customer-marketing-jobgether